{"id":137,"date":"2017-10-10T11:01:13","date_gmt":"2017-10-10T15:01:13","guid":{"rendered":"https:\/\/acaweb.ca\/staging\/fr\/?page_id=137"},"modified":"2020-07-07T12:43:38","modified_gmt":"2020-07-07T16:43:38","slug":"contrat-de-service-dagence","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/staging\/fr\/services-conseils-confidentiels\/contrat-de-service-dagence\/","title":{"rendered":"Contrat de service d\u2019agence"},"content":{"rendered":"<p>Une entente de services de communications marketing devrait faire plus que de d\u00e9finir les services pr\u00e9cis fournis par l\u2019agence \u00e0 son client. Elle devrait aussi indiquer les objectifs que l\u2019agence aidera l\u2019annonceur \u00e0 atteindre. L\u2019ACA peut vous aider \u00e0 r\u00e9diger une entente d\u00e9crivant de fa\u00e7on suffisamment d\u00e9taill\u00e9e les \u00e9l\u00e9ments essentiels de la relation entre vous et votre agence.<\/p>\n<p><strong>Ressources connexes :<\/strong><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-903\" src=\"https:\/\/acaweb.ca\/staging\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/GUIDE_mC\u0327diasNumC\u0327riques_1rePartie-COVER.jpg\" alt=\"ACA-1-AuditingGuide-10Questions-COVER\" width=\"85\" height=\"110\" \/><\/p>\n<p><a href=\"https:\/\/acaweb.ca\/staging\/fr\/resource\/guide-dachat-et-daudit-des-medias-numeriques\/\">Guide d\u2019achat et d\u2019audit des m\u00e9dias num\u00e9riques<\/a><br \/>\n<em>(2017)<\/em><br \/>\n<em>1<sup>re<\/sup> partie : 10 questions essentielles<\/em><br \/>\n<em>2<sup>e<\/sup> partie : Cr\u00e9er une liste d\u2019inclusion<\/em><br \/>\n<em>3<sup>e<\/sup> partie : L\u2019audit des m\u00e9dias num\u00e9riques<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-993\" src=\"https:\/\/acaweb.ca\/staging\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/ACA-AgencyCompPaidSEM-FR-cover-232x300.jpg\" alt=\"ACA-AgencyCompPaidSEM-EN-cover\" width=\"85\" height=\"110\" \/><\/p>\n<p><a href=\"https:\/\/acaweb.ca\/staging\/fr\/resource\/guide-de-remuneration-dagence-pour-les-campagnes-de-marketing-par-referencement-payant\/\"><u>Guide de r\u00e9mun\u00e9ration d\u2019agence pour les campagnes de marketing par r\u00e9f\u00e9rencement payant<\/u><\/a><br \/>\n<em>(2016)<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"alignnone wp-image-318\" src=\"https:\/\/acaweb.ca\/staging\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/MARCOM-Cover-FRE-2014-front-232x300.jpg\" alt=\"Marketing-Communications-Services-Agreement\" width=\"85\" height=\"112\" \/><\/p>\n<p><a href=\"https:\/\/acaweb.ca\/staging\/fr\/resource\/contrat-de-services-de-communications-marketing\/\">Contrat de services de communications marketing<\/a><br \/>\n<em>Contrat type comment\u00e9, 4<sup>e<\/sup> \u00e9dition (2014)<\/em><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\" wp-image-320 alignnone\" src=\"https:\/\/acaweb.ca\/staging\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/PBR-Cover-FR-232x300.jpg\" alt=\"PBR Cover EN\" width=\"85\" height=\"110\" \/><\/p>\n<p><a href=\"https:\/\/acaweb.ca\/staging\/fr\/resource\/pour-augmenter-la-valeur-des-communications-marketing\/\"><u>Pour augmenter la valeur des communications marketing<\/u><\/a><br \/>\n<em>Un regard sur le r\u00f4le du paiement bas\u00e9 sur les r\u00e9sultats <\/em><em>(2001)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une entente de services de communications marketing devrait faire plus que de d\u00e9finir les services pr\u00e9cis fournis par l\u2019agence \u00e0 son client. Elle devrait aussi indiquer les objectifs que l\u2019agence aidera l\u2019annonceur \u00e0 atteindre. L\u2019ACA peut vous aider \u00e0 r\u00e9diger une entente d\u00e9crivant de fa\u00e7on suffisamment d\u00e9taill\u00e9e les \u00e9l\u00e9ments essentiels de la relation entre vous [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":138,"parent":131,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"confidential-consultations-child.php","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Norm O\u2019Reilly Archives - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/staging\/fr\/tag\/norm-oreilly\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Norm O\u2019Reilly Archives - Association canadienne des annonceurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/staging\/fr\/tag\/norm-oreilly\/\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/staging\/fr\/#website\",\"url\":\"https:\/\/acaweb.ca\/staging\/fr\/\",\"name\":\"Association canadienne des annonceurs\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/staging\/fr\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/acaweb.ca\/staging\/fr\/tag\/norm-oreilly\/#webpage\",\"url\":\"https:\/\/acaweb.ca\/staging\/fr\/tag\/norm-oreilly\/\",\"name\":\"Norm O\u2019Reilly Archives - 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