{"id":3332,"date":"2018-01-15T16:16:56","date_gmt":"2018-01-15T21:16:56","guid":{"rendered":"https:\/\/acaweb.ca\/staging\/en\/?page_id=3332"},"modified":"2019-09-09T14:10:18","modified_gmt":"2019-09-09T18:10:18","slug":"aca-ups-the-ante-on-its-member-services","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/staging\/en\/about\/for-media\/aca-ups-the-ante-on-its-member-services\/","title":{"rendered":"ACA Ups The Ante On  Its Member Services"},"content":{"rendered":"<h2>\n<ul>\n<li>Two senior hires to strengthen ACA\u2019s consulting capabilities<\/li>\n<li>Patrick Hotte is new VP, Quebec, Christine Wilby Director, Membership and Business Development<\/li>\n<\/ul>\n<\/h2>\n<p><strong>Toronto, January 11, 2018:<\/strong> ACA is growing its senior team to deliver on Canadian marketers\u2019 increasing demands for greater transparency, accountability and support in driving solutions for the industry.<\/p>\n<p>Patrick Hotte, ACA\u2019s new VP, Quebec and Christine Wilby, new Director, Membership and Business Development, will bolster ACA\u2019s member services and help drive its initiatives.  <\/p>\n<p>Hotte is the former Senior Vice President,  Brand Strategies and Integration  for Havas Canada, where he provided senior leadership and management support to national brands such as Couche-Tard, Circle K, Hershey&#8217;s and Groupe M\u00e9dia TFO. He will leverage his deep roots in both Montreal and Toronto\u2019s ad industries to ensure ACA\u2019s Quebec member priorities are heard, understood and acted upon. <\/p>\n<p>\u201cAfter the sudden passing of Paul H\u00e9tu, we needed to ensure our new VP in Quebec could deliver the top-notch service our members have come to expect,\u201d said Ron Lund, President and CEO, ACA. \u201cPatrick has the intimate knowledge of the Quebec industry needed to continue driving our initiatives there.\u201d<\/p>\n<p>In addition to providing member services, Hotte will be an essential contributor to ACA\u2019s growing consulting services around agency search, remuneration and contracts.  <\/p>\n<p>Christine Wilby takes on a new role at ACA. She will be focused on expanding ACA\u2019s membership base to give Canadian client-marketers a larger platform to voice their concerns. She will be working with the ACA team to ensure the association\u2019s value-added tools are well-received by the industry.<\/p>\n<p>Christine is a respected marketing leader with over 20 years of consumer research, agency and client experience. Most recently, she was a senior marketer at Scotiabank, where she combined a strategic approach with emotive storytelling to build out powerful branded content programs.<\/p>\n<p>\u201cPatrick and Christine both share in ACA\u2019s mission of bringing transparency and accountability to all media,\u201d Lund said. \u201cThey\u2019re strategic thinkers and creative problem solvers who will add great value to ACA\u2019s membership.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Two senior hires to strengthen ACA\u2019s consulting capabilities Patrick Hotte is new VP, Quebec, Christine Wilby Director, Membership and Business Development Toronto, January 11, 2018: ACA is growing its senior team to deliver on Canadian marketers\u2019 increasing demands for greater transparency, accountability and support in driving solutions for the industry. Patrick Hotte, ACA\u2019s new VP, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":3337,"parent":26,"menu_order":18,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/staging\/en\/#website\",\"url\":\"https:\/\/acaweb.ca\/staging\/en\/\",\"name\":\"Association of Canadian Advertisers\",\"description\":\"Just another Association of Canadian Advertisers site\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/staging\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-CA\"},{\"@type\":\"CollectionPage\",\"@id\":\"#webpage\",\"url\":\"\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/staging\/en\/#website\"},\"breadcrumb\":{\"@id\":\"#breadcrumb\"},\"inLanguage\":\"en-CA\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/acaweb.ca\/staging\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\"}]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Association of Canadian Advertisers","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"en_US","og_type":"article","og_site_name":"Association of Canadian Advertisers","twitter_card":"summary","twitter_site":"@ACA_tweets","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/staging\/en\/#website","url":"https:\/\/acaweb.ca\/staging\/en\/","name":"Association of Canadian Advertisers","description":"Just another Association of Canadian Advertisers site","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/staging\/en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-CA"},{"@type":"CollectionPage","@id":"#webpage","url":"","name":"","isPartOf":{"@id":"https:\/\/acaweb.ca\/staging\/en\/#website"},"breadcrumb":{"@id":"#breadcrumb"},"inLanguage":"en-CA","potentialAction":[{"@type":"ReadAction","target":[""]}]},{"@type":"BreadcrumbList","@id":"#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/acaweb.ca\/staging\/en\/"},{"@type":"ListItem","position":2,"name":""}]}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/staging\/en\/wp-json\/wp\/v2\/pages\/3332"}],"collection":[{"href":"https:\/\/acaweb.ca\/staging\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acaweb.ca\/staging\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/en\/wp-json\/wp\/v2\/comments?post=3332"}],"version-history":[{"count":2,"href":"https:\/\/acaweb.ca\/staging\/en\/wp-json\/wp\/v2\/pages\/3332\/revisions"}],"predecessor-version":[{"id":4568,"href":"https:\/\/acaweb.ca\/staging\/en\/wp-json\/wp\/v2\/pages\/3332\/revisions\/4568"}],"up":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/en\/wp-json\/wp\/v2\/pages\/26"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/staging\/en\/wp-json\/wp\/v2\/media\/3337"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/staging\/en\/wp-json\/wp\/v2\/media?parent=3332"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}