{"id":214,"date":"2016-07-07T11:25:42","date_gmt":"2016-07-07T15:25:42","guid":{"rendered":"https:\/\/acaweb.ca\/staging\/en\/?page_id=214"},"modified":"2020-07-07T12:43:38","modified_gmt":"2020-07-07T16:43:38","slug":"agency-contracts","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/staging\/en\/confidential-consultations\/agency-contracts\/","title":{"rendered":"Agency Contracts"},"content":{"rendered":"

A MarCom services agreement should not only set out the specific services that the agency provides to the advertiser, but also the goals of the marketer that the agency will help achieve. ACA can help with drawing up an agreement that sets out in sufficient detail all the important elements of the relationship between you and your agency.<\/p>\n

Related resources:<\/strong><\/p>\n

\"ACA-1-AuditingGuide-10Questions-COVER\"<\/p>\n

The Marketer\u2019s Guide To Digital Media Buying And Auditing<\/a>
\n(2017)<\/em>
\nPart 1: 10 Questions Marketers Need To Consider<\/em>
\nPart 2: Building An Inclusion List<\/em>
\nPart 3: The Digital Media Audit<\/em><\/p>\n

\"A<\/p>\n

A Guide To Agency Compensation For Paid Search Engine Marketing<\/a>
\n(2016)<\/em><\/p>\n

\"Marketing-Communications-Services-Agreement\"<\/p>\n

Marketing Communications Services Agreement<\/a>
\nCommentary and model agreement, Fourth Edition (2014)<\/em><\/p>\n

\"PBR<\/p>\n

Improving the Marketing Communications Value Chain<\/a>
\nA look at the role of payment by results\u00a0(2001)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

A MarCom services agreement should not only set out the specific services that the agency provides to the advertiser, but also the goals of the marketer that the agency will help achieve. ACA can help with drawing up an agreement that sets out in sufficient detail all the important elements of the relationship between you […]<\/p>\n","protected":false},"author":1,"featured_media":446,"parent":8,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"confidential-consultations-child.php","meta":[],"acf":[],"yoast_head":"\nDonation Archives | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/staging\/en\/tag\/donation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Donation Archives | Association of Canadian Advertisers\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/staging\/en\/tag\/donation\/\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian 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