{"id":16,"date":"2016-04-27T11:00:24","date_gmt":"2016-04-27T15:00:24","guid":{"rendered":"https:\/\/acaweb.ca\/staging\/en\/?page_id=16"},"modified":"2022-09-08T15:02:27","modified_gmt":"2022-09-08T19:02:27","slug":"membership","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/staging\/en\/membership\/","title":{"rendered":"Membership"},"content":{"rendered":"<h2>Why join the ACA?<\/h2>\n<p><strong>The ACA <\/strong>is the only professional trade association solely dedicated to representing the interests of client companies that market their products and services in Canada. Our members, over\u00a0300 companies and divisions, have collective annual sales of\u00a0approximately\u00a0$300 billion.\u00a0Membership in ACA is restricted to <strong>client marketers only<\/strong> and it is this single-stakeholder focus that sets us apart from all other marketing associations.<\/p>\n<h2>Here are the top 10 reasons Canada\u2019s leading brands join and remain members of ACA:<\/h2>\n<ol>\n<li style=\"margin-bottom: 20px;\">ACA is a marketer-only association. Unlike at other associations, your position on key industry issues is not weakened to accommodate other stakeholders\u2019 interests.<\/li>\n<li style=\"margin-bottom: 20px;\">ACA provides <strong>unbiased input<\/strong> into a members\u2019 marketing perspective and possible actions \u2013 we have no conflicting interests.<\/li>\n<li style=\"margin-bottom: 20px;\">ACA is a <strong>forum for marketers<\/strong> to speak to other leading marketers on issues that matter to them \u2013 confidentially \u2013 without the imposition of other supply chain players.<\/li>\n<li style=\"margin-bottom: 20px;\">ACA is <strong>staffed<\/strong> with highly-experienced Marcom practitioners to provide members <a href=\"\/en\/confidential-consultations\/\">confidential consultation<\/a> services, supported by <strong>best practice guidelines<\/strong> and <strong>surveys<\/strong>.<\/li>\n<li style=\"margin-bottom: 20px;\">ACA <a href=\"\/en\/education\/webinar\/\">Webinars<\/a>, seminars and <a href=\"\/en\/education\/event\/\">Executive Forums<\/a> are <strong>free as part of your membership<\/strong>. Importantly, we always strive to offer insights, not sales pitches.<\/li>\n<li style=\"margin-bottom: 20px;\">ACA\u2019s <a href=\"\/en\/leadership\/committees\/\">committees<\/a> provide members the opportunity to help advance their company\u2019s agenda and shape industry direction, while providing valuable input into the advocacy issues ACA brings forward.<\/li>\n<li style=\"margin-bottom: 20px;\">ACA is present before government and industry stakeholders, ensuring members\u2019 voices are heard, understood and acted upon, even when other associations are not present.<\/li>\n<li style=\"margin-bottom: 20px;\">ACA works tirelessly to retain an environment of self-regulation, ensuring that marketers retain their license to market their products or services in a responsible manner.<\/li>\n<li style=\"margin-bottom: 20px;\">ACA provides industry leadership in the quest for media accountability and transparency, which ultimately improves the cost effectiveness of your MarCom investments.<\/li>\n<li style=\"margin-bottom: 20px;\">ACA negotiates the union contracts with <a href=\"http:\/\/www.actra.ca\/\">ACTRA<\/a> and <a href=\"http:\/\/uda.ca\/\">UDA<\/a> on your behalf and can address talent issues in real-time to help save you money and ensure your production proceeds in the most cost effective manner. ACA members get direct access to our <a href=\"\/en\/about\/staff\/#Jessica Yared\">talent advisor<\/a>.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Here are the top 10 reasons Canada\u2019s leading brands join and remain members of ACA&#8230;<\/p>\n","protected":false},"author":1,"featured_media":3042,"parent":0,"menu_order":120,"comment_status":"closed","ping_status":"closed","template":"","meta":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v18.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/staging\/en\/?taxonomy=nav_menu&#038;term=events\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:url\" 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