Philip Scrutton (VP Insights, BrandSpark) will share results from the 2023 BrandSpark/ACA Advertisers & Marketers Survey, revealing how Canadian marketers have adapted their marketing and advertising strategies to meet ongoing challenges and embrace new opportunities.
- In what ways have advertisers revised their media plans and investment, and what resources are they using to execute?
- Has brand marketing shifted from end-of-funnel toward long-term brand building?
- How are consumer trends, including sustainability and health & wellness, driving product and service innovation?
Differences in strategies and tactics between consumer goods and service brands will be highlighted to give marketers a view on how the decisions of fellow marketing professionals compare with their own.
Presenter: Philip Scrutton, VP of Shopper Insights, Brandspark International
Date: Tuesday, January 16, 2022
Time: 11:30 a.m. – 12:30 p.m. ET
If you have any questions or have difficulty registering, please contact Davina Wong: 416-964-3805 ext. 1007
Philip Scrutton, VP of Shopper Insights, Brandspark International
Phil joined Brandspark in 2009 where he directs research for Brandspark Shopper Insights and Marketing Services. Phil works to uncover insights that will help clients win with shoppers and grow their business, and anchors the Brandspark consumer award programs in credible research methodologies. In addition to custom research work for clients in multiple consumer goods industries, Phil leads annual syndicated studies including the Canadian Shopper Study, American Shopper Study, Ecommerce Shopper Study, and the Advertisers & Marketers Survey.