{"id":6169,"date":"2021-08-18T21:33:40","date_gmt":"2021-08-19T01:33:40","guid":{"rendered":"https:\/\/acaweb.ca\/fr\/?p=6169"},"modified":"2021-08-19T15:05:43","modified_gmt":"2021-08-19T19:05:43","slug":"comment-lia-est-devenue-primordiale-a-votre-succes-marketing","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/fr\/2021\/comment-lia-est-devenue-primordiale-a-votre-succes-marketing\/","title":{"rendered":"Comment l\u2019IA est devenue primordiale \u00e0 votre succ\u00e8s marketing"},"content":{"rendered":"

\"\"Vous avez sans doute d\u00e9j\u00e0 remarqu\u00e9 que les strat\u00e9gies marketing num\u00e9riques se sont diversifi\u00e9es au cours des quelques derni\u00e8res ann\u00e9es. Les r\u00e9seaux sociaux, l\u2019optimisation pour les moteurs de recherche, le marketing de contenu, le marketing visuel et, plus r\u00e9cemment, l\u2019IA ou l\u2019intelligence artificielle ont d\u00e9sormais la cote. De ce fait, les sp\u00e9cialistes marketing doivent absolument consid\u00e9rer le r\u00f4le que pourrait jouer l\u2019IA dans leurs strat\u00e9gies marketing et leurs plans d\u2019affaires. Voici quatre secteurs marketing que l\u2019IA pourrait influencer positivement :<\/p>\n

1.\tMeilleure compr\u00e9hension de votre client\u00e8le<\/h2>\n

Vous disposez d\u00e9j\u00e0 d\u2019une tonne de donn\u00e9es gr\u00e2ce \u00e0 une s\u00e9rie de points de contact num\u00e9riques. Vous en savez beaucoup sur votre client\u00e8le : ses caract\u00e9ristiques, ce qu\u2019elle aime et le type de contenu qui l\u2019incite \u00e0 interagir. Toutefois, l\u2019IA permet de traiter et de maximiser les donn\u00e9es afin d\u2019aller encore plus loin et ainsi approfondir vos connaissances sur votre client\u00e8le.<\/p>\n

De nos jours, les techniques et les outils d\u2019apprentissage automatique d\u2019IA arrivent \u00e0 personnaliser vos messages tr\u00e8s efficacement et \u00e0 segmenter vos publics cibles pour r\u00e9pondre aux besoins de vos acheteurs potentiels.<\/p>\n

2. Recherches et recommandations<\/h2>\n

Une recherche rapide dans Google d\u00e9montre \u00e0 quel point les moteurs de recherche sont rendus sophistiqu\u00e9s. Aujourd\u2019hui, les algorithmes d\u2019IA comprennent les termes comme jamais auparavant. En effet, gr\u00e2ce \u00e0 l\u2019IA, avant m\u00eame d\u2019avoir \u00e9crit une phrase compl\u00e8te, vous obtenez des suggestions quant \u00e0 ce que vous pourriez chercher. <\/p>\n

Pour les sp\u00e9cialistes marketing, cela se traduit par la n\u00e9cessit\u00e9 d\u2019augmenter les ressources consacr\u00e9es \u00e0 l\u2019optimisation pour les moteurs de recherche afin d\u2019assurer un bon classement pour une vari\u00e9t\u00e9 de mots cl\u00e9s. <\/p>\n

Que ce soit sur des moteurs de recherche comme Google ou Bing, ou sur des plateformes comme Netflix et Amazon, il est primordial que les algorithmes classent vos produits, services ou marques en t\u00eate des r\u00e9sultats de recherche.<\/p>\n

3. Service \u00e0 la client\u00e8le<\/h2>\n

Les robots conversationnels et les messagers d\u2019IA sont maintenant largement utilis\u00e9s pour le service \u00e0 la client\u00e8le. Ils arrivent \u00e0 r\u00e9soudre un probl\u00e8me ou \u00e0 r\u00e9pondre \u00e0 la question d\u2019un consommateur avant de diriger ce dernier vers un conseiller du service \u00e0 la client\u00e8le si le probl\u00e8me s\u2019av\u00e8re plus complexe.<\/p>\n

Les robots conversationnels ont la capacit\u00e9 d\u2019apprendre de leurs exp\u00e9riences en augmentant leurs bases de donn\u00e9es. C\u2019est comme s\u2019ils \u00e9taient dot\u00e9s d\u2019une carte cognitive s\u2019\u00e9largissant chaque fois qu\u2019ils interagissent avec un internaute.<\/p>\n

4. \u00c9coute sociale<\/h2>\n

L\u2019apprentissage automatique d\u2019IA permet aux entreprises d\u2019entendre ce qui se dit sur leur marque et l\u2019industrie et de d\u00e9terminer si les propos se r\u00e9v\u00e8lent favorables ou d\u00e9favorables. Les outils d\u2019intelligence artificielle sont en mesure d\u2019\u00e9tudier Internet, de collecter des donn\u00e9es et de les examiner.<\/p>\n

Ils sont capables d\u2019analyser le contenu des commentaires, de remercier les internautes pour leurs commentaires positifs, d\u2019apaiser les utilisateurs n\u00e9gatifs et d\u2019offrir des solutions. De plus, ils rassemblent pour vous l\u2019information n\u00e9cessaire en vue d\u2019examiner le rendement de vos comptes de m\u00e9dias sociaux.<\/p>\n

\u00c9l\u00e9ments \u00e0 retenir<\/h2>\n

Depuis les quelques derni\u00e8res ann\u00e9es, l\u2019intelligence artificielle s\u2019est grandement am\u00e9lior\u00e9e et influence d\u00e9sormais les efforts de commercialisation des entreprises de mani\u00e8re positive. Il y a encore beaucoup de choses \u00e0 apprendre et \u00e0 perfectionner, mais l\u2019IA aide d\u00e9j\u00e0 les marques \u00e0 mieux comprendre leur client\u00e8le, \u00e0 prendre le pouls des m\u00e9dias sociaux et plus encore. <\/p>\n

 <\/p>\n

\n

 <\/p>\n

\"ErmelindaErmelinda Maglione est journaliste et sp\u00e9cialiste du journalisme num\u00e9rique. Elle poss\u00e8de plus de 15 ann\u00e9es d\u2019exp\u00e9rience en r\u00e9daction et conception-r\u00e9daction, particuli\u00e8rement dans l\u2019univers du marketing, des m\u00e9dias sociaux et de l\u2019optimisation pour moteurs de recherche. Pr\u00e9sentement, elle agit comme sp\u00e9cialiste en marketing de contenu pour Venngage<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Vous avez sans doute d\u00e9j\u00e0 remarqu\u00e9 que les strat\u00e9gies marketing num\u00e9riques se sont diversifi\u00e9es au cours des quelques derni\u00e8res ann\u00e9es. Les r\u00e9seaux sociaux, l\u2019optimisation pour les moteurs de recherche, le marketing de contenu, le marketing visuel et, plus r\u00e9cemment, l\u2019IA ou l\u2019intelligence artificielle ont d\u00e9sormais la cote. De ce fait, les sp\u00e9cialistes marketing doivent absolument consid\u00e9rer le r\u00f4le que pourrait jouer l\u2019IA dans leurs strat\u00e9gies marketing et leurs plans d\u2019affaires. Voici quatre secteurs marketing que l\u2019IA pourrait influencer positivement :<\/p>\n

1.\tMeilleure compr\u00e9hension de votre client\u00e8le<\/h2>\n

Vous disposez d\u00e9j\u00e0 d\u2019une tonne de donn\u00e9es gr\u00e2ce \u00e0 une s\u00e9rie de points de contact num\u00e9riques. Vous en savez beaucoup sur votre client\u00e8le : ses caract\u00e9ristiques, ce qu\u2019elle aime et le type de contenu qui l\u2019incite \u00e0 interagir. Toutefois, l\u2019IA permet de traiter et de maximiser les donn\u00e9es afin d\u2019aller encore plus loin et ainsi approfondir vos connaissances sur votre client\u00e8le.<\/p>\n","protected":false},"author":163,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[637],"tags":[720,847],"acf":[],"yoast_head":"\nComment l\u2019IA est devenue primordiale \u00e0 votre succ\u00e8s marketing - Association canadienne des annonceurs<\/title>\n<meta name=\"description\" content=\"Le pr\u00e9sent article r\u00e9sume quatre secteurs marketing que l\u2019IA pourrait influencer positivement.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/2021\/comment-lia-est-devenue-primordiale-a-votre-succes-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment l\u2019IA est devenue primordiale \u00e0 votre succ\u00e8s marketing - 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