{"id":4412,"date":"2020-07-21T11:15:25","date_gmt":"2020-07-21T15:15:25","guid":{"rendered":"https:\/\/acaweb.ca\/fr\/?p=4412"},"modified":"2020-07-21T11:18:19","modified_gmt":"2020-07-21T15:18:19","slug":"un-nouveau-monde-de-defis-et-dopportunites-en-marketing-alimentaire","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/fr\/2020\/un-nouveau-monde-de-defis-et-dopportunites-en-marketing-alimentaire\/","title":{"rendered":"Vous rep\u00e9rer dans un monde nouveau plein de d\u00e9fis et d\u2019opportunit\u00e9s"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-1-2020-nourish-trend-report-300x225.jpg\" alt=\"Rapport sur les tendances 2020 de Nourish\" width=\"300\" height=\"225\" class=\"alignleft size-medium wp-image-4410\" srcset=\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-1-2020-nourish-trend-report-300x225.jpg 300w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-1-2020-nourish-trend-report-1024x768.jpg 1024w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-1-2020-nourish-trend-report-768x576.jpg 768w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-1-2020-nourish-trend-report-820x615.jpg 820w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-1-2020-nourish-trend-report-233x175.jpg 233w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-1-2020-nourish-trend-report.jpg 1200w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Chaque ann\u00e9e depuis 2016, Nourish Network publie son Rapport sur les tendances. C\u2019est notre fa\u00e7on de pr\u00e9dire quelles tendances importantes risquent de changer le paysage des industries de l\u2019alimentation et de l\u2019agriculture. Nous sommes heureux de constater que, presque sans exception, toutes les tendances que nous avons nomm\u00e9es persistent encore ou ont \u00e9volu\u00e9 tout naturellement vers une nouvelle phase. Vous pouvez consulter certains de nos rapports des ann\u00e9es pr\u00e9c\u00e9dentes ici :  <\/p>\n<ul>\n<li><\/li>\n<li><\/li>\n<\/ul>\n<p>Mais lorsque nous avons \u00e9crit le  en novembre dernier, le monde \u00e9tait tr\u00e8s diff\u00e9rent. Ce que nous n\u2019avons pu pr\u00e9voir c\u2019est une pand\u00e9mie mondiale paralysant les \u00e9conomies et modifiant profond\u00e9ment les rapports entre la soci\u00e9t\u00e9 et les industries. Personne n\u2019a vu venir cette situation (\u00e0 l\u2019exception peut-\u00eatre de Bill Gates et Hollywood). La COVID-19 a \u00e9t\u00e9 d\u00e9crite comme un \u00e9v\u00e9nement qui n\u2019arrive qu\u2019une fois par si\u00e8cle. Nous esp\u00e9rons que c\u2019est le cas.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-2-person-holding-tablet-1024x682.png\" alt=\"Une personne tenant une tablette\" width=\"1024\" height=\"682\" class=\"alignnone size-large wp-image-4414\" srcset=\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-2-person-holding-tablet-1024x682.png 1024w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-2-person-holding-tablet-300x200.png 300w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-2-person-holding-tablet-768x511.png 768w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-2-person-holding-tablet-924x615.png 924w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-2-person-holding-tablet-263x175.png 263w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-2-person-holding-tablet.png 1200w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Le Rapport r\u00e9vis\u00e9 sur les tendances 2020 de Nourish &#8211; Dans l\u2019optique de la COVID<\/h2>\n<p>Des ph\u00e9nom\u00e8nes sismiques ant\u00e9rieurs nous ont appris que certaines tendances existantes s\u2019amplifient, tandis que d\u2019autres disparaissent. Comment nos sept tendances de consommation se comporteront-elles? Voil\u00e0 la question. Les tendances changent, \u00e9voluent et d\u00e9rangent. Elles se faufilent dans nos vies en catimini et ne se font remarquer facilement qu\u2019<em>apr\u00e8s<\/em> \u00eatre bien install\u00e9es. L\u2019objectif du rapport est de s\u2019inspirer des donn\u00e9es et des mod\u00e8les historiques pour pr\u00e9dire quelles tendances \u00e9mergentes en mati\u00e8re de boissons et d\u2019aliments s\u2019imposeront suffisamment pour influencer la soci\u00e9t\u00e9 et l\u2019industrie \u00e0 long terme, et comment celles-ci \u00e9volueront <em>avant <\/em>qu\u2019elles ne s\u2019installent.<\/p>\n<p>Bien qu\u2019il ne soit pas facile de faire des pr\u00e9dictions bas\u00e9es sur le pass\u00e9 pour l\u2019apr\u00e8s-COVID, l\u2019humanit\u00e9 n\u2019ayant subi aucun changement aussi important depuis la Seconde Guerre mondiale, nous n\u2019avan\u00e7ons pas compl\u00e8tement \u00e0 t\u00e2tons non plus.<\/p>\n<p>Voyons bri\u00e8vement comment vont \u00e9voluer les sept importantes tendances alimentaires que nous avons d\u00e9crites dans notre Rapport sur les tendances 2020. Nous en discuterons plus longuement lors de notre <a href=\"https:\/\/acaweb.ca\/fr\/events\/la-covid-19-mise-a-jour-du-rapport-sur-les-tendances-2020-de-nourish\/\">webinaire<\/a> du 5 ao\u00fbt. Lisez l\u2019article complet pour <a href=\"https:\/\/www.nourish.marketing\/2020-nourish-trend-report-revisited-looking-through-a-covid-lens\/\" rel=\"noopener noreferrer\" target=\"_blank\">un aper\u00e7u essentiel des habitudes des consommateurs<\/a>. Il vous \u00e9clairera sur vos possibles r\u00e9actions et les questions que vous devez vous poser.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-3-person-with-mask-holding-bag-of-delivery-food-1024x1024.png\" alt=\"Une personne portant un masque avec, en main, un sac de livraison de nourriture\" width=\"1024\" height=\"1024\" class=\"alignnone size-large wp-image-4415\" srcset=\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-3-person-with-mask-holding-bag-of-delivery-food-1024x1024.png 1024w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-3-person-with-mask-holding-bag-of-delivery-food-300x300.png 300w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-3-person-with-mask-holding-bag-of-delivery-food-150x150.png 150w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-3-person-with-mask-holding-bag-of-delivery-food-768x768.png 768w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-3-person-with-mask-holding-bag-of-delivery-food-1536x1536.png 1536w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-3-person-with-mask-holding-bag-of-delivery-food-2048x2048.png 2048w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-3-person-with-mask-holding-bag-of-delivery-food-615x615.png 615w, https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2020\/07\/bp-img-3-person-with-mask-holding-bag-of-delivery-food-175x175.png 175w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/p>\n<h2>Nourish propose un outil de planification pour les marques dans l\u2019apr\u00e8s-COVID<\/h2>\n<p>Afin de vous guider pendant cette p\u00e9riode d\u2019incertitude, nous avons cr\u00e9\u00e9 une grille mettant en lumi\u00e8re les comportements attendus des consommateurs \u00e0 mesure que la situation actuelle \u00e9volue et que nous avan\u00e7ons vers l\u2019autre c\u00f4t\u00e9 de la crise. R\u00e9partie en trois \u00e9tapes distinctes, la grille soumet plusieurs r\u00e9sultats potentiels ainsi que les actions que votre entreprise pourrait envisager. <\/p>\n<p>Deux grilles sur mesure sont propos\u00e9es : une pour les marques et une pour les services alimentaires. Nous comprenons que \u00ab\u2009l\u2019apr\u00e8s-COVID\u2009\u00bb pourrait se transformer en \u00ab\u2009apprendre \u00e0 vivre avec la COVID\u2009\u00bb, et chaque \u00e9tape varie par province. Mais, commen\u00e7ons par le commencement pour vous aider \u00e0 vous b\u00e2tir un plan pour l\u2019avenir.<\/p>\n<p>Vous pouvez t\u00e9l\u00e9charger <a href=\"https:\/\/www.nourish.marketing\/nourishs-post-pandemic-planning-grid-for-brands-foodservice\/?utm_source=WiseStamp&#038;utm_medium=email&#038;utm_term=&#038;utm_content=&#038;utm_campaign=signature\" rel=\"noopener noreferrer\" target=\"_blank\">l\u2019outil de planification dans l\u2019apr\u00e8s-COVID<\/a> ici.<\/p>\n<p>&nbsp;<\/p>\n<hr>\n<p>&nbsp;<\/p>\n<p><strong>\u00c0 propos de Jo-Ann McArthur<\/strong><\/p>\n<p>Jo-Ann McArthur est cofondatrice et pr\u00e9sidente de Nourish Food Marketing, l\u2019unique agence marketing compl\u00e8te au Canada sp\u00e9cialis\u00e9e dans l\u2019\u00e9cosyst\u00e8me alimentaire, de la ferme \u00e0 l\u2019assiette. Elle contribue \u00e0 cr\u00e9er des strat\u00e9gies marketing irr\u00e9sistibles pour des produits alimentaires et des boissons au Canada, aux \u00c9tats-Unis et en Europe.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Chaque ann\u00e9e depuis 2016, Nourish Network publie son Rapport sur les tendances. C\u2019est notre fa\u00e7on de pr\u00e9dire quelles tendances importantes risquent de changer le paysage des industries de l\u2019alimentation et de l\u2019agriculture. Nous sommes heureux de constater que, presque sans exception, toutes les tendances que nous avons nomm\u00e9es persistent encore ou ont \u00e9volu\u00e9 tout naturellement vers une nouvelle phase. Vous pouvez consulter certains de nos rapports des ann\u00e9es pr\u00e9c\u00e9dentes ici :  <\/p>\n<ul>\n<li><a href=\"https:\/\/bit.ly\/nourish_FR_2019\" rel=\"noopener noreferrer\" target=\"_blank\">Rapport sur les tendances 2019<\/a><\/li>\n<li><a href=\"https:\/\/bit.ly\/nourish_FR_2018\" rel=\"noopener noreferrer\" target=\"_blank\">Rapport sur les tendances 2018 <\/a><\/li>\n<\/ul>\n","protected":false},"author":112,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[605],"tags":[797,799,798],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Vous rep\u00e9rer dans un monde nouveau plein de d\u00e9fis et d\u2019opportunit\u00e9s - Association canadienne des annonceurs<\/title>\n<meta name=\"description\" content=\"La sp\u00e9cialiste en marketing alimentaire, Jo-Ann McArthur de Nourish Food Marketing, examine les tendances alimentaires 2020 dans l\u2019optique de la COVID-19.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/2020\/un-nouveau-monde-de-defis-et-dopportunites-en-marketing-alimentaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vous rep\u00e9rer dans un monde nouveau plein de d\u00e9fis et d\u2019opportunit\u00e9s - 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