{"id":2170,"date":"2017-01-24T16:22:01","date_gmt":"2017-01-24T21:22:01","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/2017\/la-valeur-economique-de-la-publicite\/"},"modified":"2021-07-29T22:50:23","modified_gmt":"2021-07-30T02:50:23","slug":"la-valeur-economique-de-la-publicite","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/fr\/2017\/la-valeur-economique-de-la-publicite\/","title":{"rendered":"La valeur \u00e9conomique de la publicit\u00e9"},"content":{"rendered":"<p>La premi\u00e8re \u00e9tude paneurop\u00e9enne sur l\u2019apport \u00e9conomique et social de la publicit\u00e9 met en lumi\u00e8re sur sa capacit\u00e9 \u00e0 g\u00e9n\u00e9rer la croissance en Europe et dans certains march\u00e9s s\u00e9lectionn\u00e9s, dont le Canada.<\/p>\n<p>Cette enqu\u00eate ind\u00e9pendante a \u00e9t\u00e9 r\u00e9alis\u00e9e par Deloitte pour la <a href=\"http:\/\/www.wfanet.org\/en\" target=\"_blank\" rel=\"noopener\">F\u00e9d\u00e9ration mondiale des annonceurs<\/a> (WFA), r\u00e9v\u00e8le notamment que chaque dollar d\u00e9pens\u00e9 en publicit\u00e9 au Canada g\u00e9n\u00e8re jusqu\u2019\u00e0 6 $ d\u2019activit\u00e9 \u00e9conomique. <!--more--><\/p>\n<p>Ses autres constatations concernant le march\u00e9 canadien :<\/p>\n<ul>\n<li>On estime que les d\u00e9penses publicitaires ont atteint 12,7 milliards $ CDN (9,1 millions d\u2019euros) au Canada en 2014;<\/li>\n<li>Les retomb\u00e9es \u00e9conomiques nationales de la publicit\u00e9 ont \u00e9t\u00e9 de quelque 81 milliards $ CDN (58,2 milliards d\u2019euros) au pays en 2014.<\/li>\n<\/ul>\n<p>Consultez le tableau infographique produit par la WFA sur les impacts de la publicit\u00e9 en Europe pour d\u00e9couvrir ses autres contributions \u00e0 l\u2019\u00e9conomie et \u00e0 la culture.<\/p>\n<p>Le grand public peut <a href=\"http:\/\/www.acaweb.ca\/fr\/value-of-advertising-2017\/\">t\u00e9l\u00e9charger le sommaire<\/a> ex\u00e9cutif du rapport. Pour leur part, les membres de l\u2019ACA peuvent <a href=\"http:\/\/www.acaweb.ca\/fr\/value-of-advertising-2017\/\">acc\u00e9der au document complet<\/a>.<\/p>\n<p><em>(Veuillez noter que ces documents, tout comme le site Web de la WFA sont en anglais seulement.)<\/em><\/p>\n<p><a href=\"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/01\/Value-of-advertising_Infographic_Final-1500pxwide.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-11324 alignnone\" src=\"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/01\/Value-of-advertising_Infographic_Final-1500pxwide-656x1024.jpg\" alt=\"Infographic - La valeur \u00e9conomique de la publicit\u00e9\" width=\"600\" height=\"956\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>La premi\u00e8re \u00e9tude paneurop\u00e9enne sur l\u2019apport \u00e9conomique et social de la publicit\u00e9 met en lumi\u00e8re sur sa capacit\u00e9 \u00e0 g\u00e9n\u00e9rer la croissance en Europe et dans certains march\u00e9s s\u00e9lectionn\u00e9s, dont le Canada. Cette enqu\u00eate ind\u00e9pendante a \u00e9t\u00e9 r\u00e9alis\u00e9e par Deloitte pour la F\u00e9d\u00e9ration mondiale des annonceurs (WFA), r\u00e9v\u00e8le notamment que chaque dollar d\u00e9pens\u00e9 en publicit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[605],"tags":[599,379,600,601],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>La valeur \u00e9conomique de la publicit\u00e9 - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/2017\/la-valeur-economique-de-la-publicite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"La valeur \u00e9conomique de la publicit\u00e9 - Association canadienne des annonceurs\" \/>\n<meta property=\"og:description\" content=\"La premi\u00e8re \u00e9tude paneurop\u00e9enne sur l\u2019apport \u00e9conomique et social de la publicit\u00e9 met en lumi\u00e8re sur sa capacit\u00e9 \u00e0 g\u00e9n\u00e9rer la croissance en Europe et dans certains march\u00e9s s\u00e9lectionn\u00e9s, dont le Canada. 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