{"id":2139,"date":"2013-05-28T16:19:32","date_gmt":"2013-05-28T20:19:32","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/2017\/laca-applaudit-larrivee-de-la-publicite-a-la-radio-de-radio-canada\/"},"modified":"2017-10-30T13:25:47","modified_gmt":"2017-10-30T17:25:47","slug":"laca-applaudit-larrivee-de-la-publicite-a-la-radio-de-radio-canada","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/fr\/2013\/laca-applaudit-larrivee-de-la-publicite-a-la-radio-de-radio-canada\/","title":{"rendered":"L\u2019ACA applaudit l\u2019arriv\u00e9e de la publicit\u00e9 \u00e0 la radio de Radio-Canada"},"content":{"rendered":"<p>L\u2019ACA accueille favorablement la r\u00e9cente d\u00e9cision du CRTC autorisant la diffusion de publicit\u00e9s nationales sur les ondes de deux stations radio de la SRC\/CBC, Espace Musique et Radio 2. Bien que cette autorisation ne s\u2019applique qu\u2019\u00e0 une p\u00e9riode test de trois ans, la radio de Radio-Canada diffusera pour la premi\u00e8re fois depuis des d\u00e9cennies des annonces publicitaires pay\u00e9es.<!--more--><\/p>\n<p>Depuis sa comparution aux audiences du S\u00e9nat sur les communications en 2004, l\u2019ACA milite en faveur du retour de la publicit\u00e9 commerciale \u00e0 Radio-Canada. L\u2019an dernier, dans sa pr\u00e9sentation en marge des audiences du CRTC en vue du renouvellement de la licence de Radio-Canada, l\u2019ACA d\u00e9clarait :<\/p>\n<p><em>\u00ab Les annonceurs recherchent constamment de nouveaux march\u00e9s et de nouveaux moyens de s\u2019adresser \u00e0 leur client\u00e8le. Nous affirmons depuis longtemps que tous les radiodiffuseurs \u2013 Radio-Canada compris \u2013 devraient permettre, et b\u00e9n\u00e9ficieraient de la diffusion de publicit\u00e9s pay\u00e9es. Les annonceurs s\u2019efforcent de cibler leurs auditoires de plus en plus pr\u00e9cis\u00e9ment afin de promouvoir leurs produits et services. Ils ont besoin de choix media nombreux et vari\u00e9s, afin de rejoindre une diversit\u00e9 d\u2019auditoires. Or, ceux de ces stations de Radio-Canada sont bien d\u00e9finies, d\u00e9sirables et viables d\u2019un point de vue commercial. \u00bb<\/em><\/p>\n<p>Dans sa d\u00e9cision autorisant la publicit\u00e9 pay\u00e9e, le Conseil a limit\u00e9 \u00e0 quatre minutes r\u00e9parties en un maximum de deux blocs par heure d\u2019horloge la dur\u00e9e du contenu publicitaire sur les deux stations. Ce minutage est de beaucoup inf\u00e9rieur \u00e0 celui diffus\u00e9 par d\u2019autres stations de radio et moins que celui souhait\u00e9 par l\u2019ACA. Cela dit, il refl\u00e8te bien la position adopt\u00e9e depuis longtemps par les annonceurs en faveur de l\u2019\u00e9tablissement d\u2019un espace publicitaire libre d\u2019engorgement.<\/p>\n<p>Vous trouverez la d\u00e9cision compl\u00e8te du CRTC, <a href=\"http:\/\/www.crtc.gc.ca\/fra\/archive\/2013\/2013-263.htm#bmPublicit%C3%A9surEspaceMusiqueetRadio2\" target=\"_blank\" rel=\"noopener\"><strong>en cliquant ici<\/strong><\/a>.<\/p>\n<p>Pour plus de d\u00e9tails veuillez communiquer avec Bob Reaume, vice-pr\u00e9sident, Politiques et recherche : 416 964-3805, poste 1003 \/ <a href=\"mailto:breaume@acaweb.ca\"><strong>breaume@ACAweb.ca<\/strong><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ACA accueille favorablement la r\u00e9cente d\u00e9cision du CRTC autorisant la diffusion de publicit\u00e9s nationales sur les ondes de deux stations radio de la SRC\/CBC, Espace Musique et Radio 2. Bien que cette autorisation ne s\u2019applique qu\u2019\u00e0 une p\u00e9riode test de trois ans, la radio de Radio-Canada diffusera pour la premi\u00e8re fois depuis des d\u00e9cennies des [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[536],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>L\u2019ACA applaudit l\u2019arriv\u00e9e de la publicit\u00e9 \u00e0 la radio de Radio-Canada - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/2013\/laca-applaudit-larrivee-de-la-publicite-a-la-radio-de-radio-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"L\u2019ACA applaudit l\u2019arriv\u00e9e de la publicit\u00e9 \u00e0 la radio de Radio-Canada - Association canadienne des annonceurs\" \/>\n<meta property=\"og:description\" content=\"L\u2019ACA accueille favorablement la r\u00e9cente d\u00e9cision du CRTC autorisant la diffusion de publicit\u00e9s nationales sur les ondes de deux stations radio de la SRC\/CBC, Espace Musique et Radio 2. 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