{"id":2136,"date":"2017-04-24T16:27:28","date_gmt":"2017-04-24T20:27:28","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/2017\/realite-virtuelle-et-autres-defis-marketing-pour-les-annonceurs\/"},"modified":"2021-01-08T16:27:27","modified_gmt":"2021-01-08T21:27:27","slug":"realite-virtuelle-et-autres-defis-marketing-pour-les-annonceurs","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/fr\/2017\/realite-virtuelle-et-autres-defis-marketing-pour-les-annonceurs\/","title":{"rendered":"R\u00e9alit\u00e9 virtuelle et autres d\u00e9fis marketing pour les annonceurs\u2026"},"content":{"rendered":"

\"Conf\u00e9rence<\/p>\n

Plus de 400 repr\u00e9sentants de la communaut\u00e9 mondiale des communications marketing se rassemblent jeudi qui vient (le 27 avril) \u00e0 l\u2019h\u00f4tel Ritz-Carlton de Toronto pour une journ\u00e9e d\u2019inspiration, de d\u00e9couvertes et de rencontres.
\nLes questions de l\u2019heure en publicit\u00e9, dont l\u2019intelligence artificielle, le blocage des annonces et la r\u00e9alit\u00e9 virtuelle, sont au menu des conf\u00e9rences et d\u00e9bats de la journ\u00e9e. <\/p>\n

Comment investir judicieusement dans la r\u00e9alit\u00e9 virtuelle? Voil\u00e0 ce dont traitera un expert du domaine, James Milward, fondateur et pr\u00e9sident de Secret Location. Lui qui a en a vu le meilleur (et le pire) tirera les conclusions qui s\u2019imposent pour les marques.<\/p>\n

Certains des plus importants annonceurs du monde prendront aussi la parole, dont Lisa McKnight, vice-pr\u00e9sidente principale et directrice g\u00e9n\u00e9rale mondiale pour la marque, Barbie, Mattel; Ivan Pollard, vice-pr\u00e9sident principal, Marketing strat\u00e9gique, The Coca-Cola Company; Raja Rajamannar, chef des services du marketing et des communications, MasterCard, et Mark Adams, vice-pr\u00e9sident principal et chef de l\u2019innovation, VICE.<\/p>\n

En pl\u00e9ni\u00e8re, les participants provenant de plus de 35 pays et de 6 continents pourront faire connaissance et \u00e9changer leurs id\u00e9es.<\/p>\n

La conf\u00e9rence mondiale des annonceurs a lieu ce 27 avril. Elle constituera l\u2019\u00e9v\u00e9nement marquant de la Semaine mondiale des annonceurs qui revient au Canada cette ann\u00e9e pour la premi\u00e8re fois depuis 2007. <\/em>
\n
\nVeuillez noter que la Conf\u00e9rence, et tous les autres \u00e9v\u00e9nements de la Semaine mondiale des annonceurs se d\u00e9rouleront en anglais, tout comme les liens et r\u00e9f\u00e9rences s\u2019y rapportant.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Plus de 400 repr\u00e9sentants de la communaut\u00e9 mondiale des communications marketing se rassemblent jeudi qui vient (le 27 avril) \u00e0 l\u2019h\u00f4tel Ritz-Carlton de Toronto pour une journ\u00e9e d\u2019inspiration, de d\u00e9couvertes et de rencontres. Les questions de l\u2019heure en publicit\u00e9, dont l\u2019intelligence artificielle, le blocage des annonces et la r\u00e9alit\u00e9 virtuelle, sont au menu des conf\u00e9rences […]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[508,637],"tags":[376,296,378,532,381,382,383,384,385,533,387,388,389,297],"acf":[],"yoast_head":"\nR\u00e9alit\u00e9 virtuelle et autres d\u00e9fis marketing pour les annonceurs\u2026 - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/2017\/realite-virtuelle-et-autres-defis-marketing-pour-les-annonceurs\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"R\u00e9alit\u00e9 virtuelle et autres d\u00e9fis marketing pour les annonceurs\u2026 - Association canadienne des annonceurs\" \/>\n<meta property=\"og:description\" content=\"Plus de 400 repr\u00e9sentants de la communaut\u00e9 mondiale des communications marketing se rassemblent jeudi qui vient (le 27 avril) \u00e0 l\u2019h\u00f4tel Ritz-Carlton de Toronto pour une journ\u00e9e d\u2019inspiration, de d\u00e9couvertes et de rencontres. 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