{"id":2127,"date":"2013-12-31T16:18:37","date_gmt":"2013-12-31T21:18:37","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/2017\/revue-de-lannee-de-laca\/"},"modified":"2017-10-30T12:37:20","modified_gmt":"2017-10-30T16:37:20","slug":"revue-de-lannee-de-laca","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/fr\/2013\/revue-de-lannee-de-laca\/","title":{"rendered":"Revue de l\u2019ann\u00e9e de l\u2019ACA"},"content":{"rendered":"<p><strong><em>Par Jessica Yared, l&rsquo;ACA<\/em><\/strong><\/p>\n<p>Plusieurs ont qualifi\u00e9 2013 \u00ab d\u2019ann\u00e9e du num\u00e9rique \u00bb et on ne peut pas les contredire. Ce sujet a \u00e9t\u00e9 omnipr\u00e9sent cette ann\u00e9e avec la cr\u00e9ation de l\u2019Alliance de la publicit\u00e9 num\u00e9rique, les inqui\u00e9tudes relatives \u00e0 la Vid\u00e9o sur demande, le lancement de la m\u00e9thode de mesure multi-\u00e9crans de comScore et, tout r\u00e9cemment, la publication de la r\u00e8glementation d\u00e9finitive de la loi canadienne anti-pourriel.<\/p>\n<p>Quoi qu\u2019il en soit, pour ce qui est du marketing au Canada, l\u2019ann\u00e9e a \u00e9t\u00e9 particuli\u00e8rement int\u00e9ressante et l\u2019avenir s\u2019annonce encore meilleur selon plusieurs. En attendant l\u2019an prochain, voici la liste de nos titres les plus marquants de l\u2019ann\u00e9e qui s\u2019ach\u00e8ve.<!--more--><\/p>\n<p><a href=\"http:\/\/www.acaweb.ca\/fr\/2013\/canadas-anti-spam-law-at-last\/\"><strong>La loi canadienne anti-pourriel \u2013 enfin!<\/strong><\/a><\/p>\n<p><a href=\"http:\/\/www.acaweb.ca\/fr\/2013\/video-partout-le-systeme-de-mesure-internet-multiplateforme-de-comscore-arrive-au-canada\/\"><strong>Vid\u00e9o partout : le syst\u00e8me de mesure Internet multiplateforme de comScore arrive au Canada<\/strong><\/a><\/p>\n<p><strong><a href=\"http:\/\/www.acaweb.ca\/fr\/2013\/innovation-marketing-les-entreprises-canadiennes-ne-sont-pas-passees-a-laction\/\">Innovation marketing : les entreprises canadiennes ne sont pas pass\u00e9es \u00e0 l\u2019action<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.acaweb.ca\/fr\/2013\/publicite-comportementale-en-ligne-plus-de-choix-pour-les-consommateurs-des-annonceurs-plus-redevables\/\">Publicit\u00e9 comportementale en ligne : plus de choix pour les consommateurs, des annonceurs plus redevables<\/a> <\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.acaweb.ca\/fr\/2013\/laca-sinquiete-de-la-fusion-omnicom-publicis\/\">L\u2019ACA s\u2019inqui\u00e8te de la fusion Omnicom-Publicis<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.acaweb.ca\/fr\/2013\/les-nouvelles-politiques-des-diffuseurs-sur-la-vsd-auront-des-consequences-importantes-pour-les-annonceurs\/\">Les nouvelles politiques des diffuseurs sur la VSD auront des cons\u00e9quences importantes pour les annonceurs<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.acaweb.ca\/fr\/2013\/laca-applaudit-larrivee-de-la-publicite-a-la-radio-de-radio-canada\/\">L\u2019ACA applaudit l\u2019arriv\u00e9e de la publicit\u00e9 \u00e0 la radio de Radio-Canada<\/a><\/strong><\/p>\n<p><strong><a href=\"http:\/\/www.acaweb.ca\/fr\/2013\/les-annonceurs-font-preuve-dun-optimisme-prudent\/\">Les annonceurs font preuve d\u2019un optimisme prudent<\/a><\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par Jessica Yared, l&rsquo;ACA Plusieurs ont qualifi\u00e9 2013 \u00ab d\u2019ann\u00e9e du num\u00e9rique \u00bb et on ne peut pas les contredire. Ce sujet a \u00e9t\u00e9 omnipr\u00e9sent cette ann\u00e9e avec la cr\u00e9ation de l\u2019Alliance de la publicit\u00e9 num\u00e9rique, les inqui\u00e9tudes relatives \u00e0 la Vid\u00e9o sur demande, le lancement de la m\u00e9thode de mesure multi-\u00e9crans de comScore et, [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[508],"tags":[512,31,87,32,33,89,513],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revue de l\u2019ann\u00e9e de l\u2019ACA - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/2013\/revue-de-lannee-de-laca\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Revue de l\u2019ann\u00e9e de l\u2019ACA - Association canadienne des annonceurs\" \/>\n<meta property=\"og:description\" content=\"Par Jessica Yared, l&rsquo;ACA Plusieurs ont qualifi\u00e9 2013 \u00ab d\u2019ann\u00e9e du num\u00e9rique \u00bb et on ne peut pas les contredire. 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