{"id":2080,"date":"2014-02-03T14:02:38","date_gmt":"2014-02-03T19:02:38","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/2017\/les-marques-les-plus-influentes-du-canada\/"},"modified":"2017-10-30T11:40:24","modified_gmt":"2017-10-30T15:40:24","slug":"les-marques-les-plus-influentes-du-canada","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/fr\/2014\/les-marques-les-plus-influentes-du-canada\/","title":{"rendered":"Les marques les plus influentes du Canada"},"content":{"rendered":"<p><strong><em>Par Bob Reaume<\/em><\/strong><\/p>\n<p>La maison de recherche Ipsos Reid a rendu publics les r\u00e9sultats de son enqu\u00eate  sur <a href=\"http:\/\/www.ipsos.ca\/en\/products-tools\/marketing\/consumer-trends-product\/the-most-influential-brands.aspx\" target=\"_blank\"><strong>les marques les plus influentes au Canada<\/strong><\/a> durant <a href=\"http:\/\/advertisingweek.ca\/\" target=\"_blank\"><strong>Ad Week<\/strong><\/a>, qui avait lieu du 27 au 31 janvier dernier \u00e0 Toronto. <!--more-->Ce palmar\u00e8s r\u00e9v\u00e8le qu\u2019il y a vraiment une histoire d\u2019amour entre les Canadiens et les entreprises de technologie. Apple, Microsoft et Facebook se classent respectivement 4e, 3e et 2e, alors que Google arrive encore en t\u00eate cette ann\u00e9e.<\/p>\n<p>Le sondage en ligne, auquel 5 000 personnes ont particip\u00e9, demandait aux r\u00e9pondants de classer certaines marques selon les cinq crit\u00e8res suivants : notori\u00e9t\u00e9; degr\u00e9 de confiance qu\u2019elles m\u00e9ritent; l\u2019\u00e9tat d\u2019avancement de leur technologie; engagement social et qualit\u00e9 de citoyen corporatif. Outre les marques pr\u00e9cit\u00e9es, on  compte parmi les 10 premi\u00e8res, les marques Visa, en 5e; Tim Hortons, en 6e; You Tube, en 7e; President\u2019s Choice, en 8e; Walmart, en 9e et MasterCard, en 10e place. <\/p>\n<p>Ipsos Reid a par ailleurs d\u00e9crit deux marques comme \u00ab en feu \u00bb cette ann\u00e9e, soit La Baie d\u2019Hudson \u2013 qui a avanc\u00e9 32 places \u2013 et Netflix, qui se classe maintenant en 36e position.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Par Bob Reaume La maison de recherche Ipsos Reid a rendu publics les r\u00e9sultats de son enqu\u00eate sur les marques les plus influentes au Canada durant Ad Week, qui avait lieu du 27 au 31 janvier dernier \u00e0 Toronto.<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[416],"tags":[31,421,33,351,352,422,423,280,424,381,425,426,427,428,429,430,358],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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