{"id":2071,"date":"2017-10-18T12:49:23","date_gmt":"2017-10-18T16:49:23","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/2017\/croissance-soutenue-de-la-notoriete-du-programme-choix-de-pub\/"},"modified":"2017-12-14T13:58:01","modified_gmt":"2017-12-14T18:58:01","slug":"croissance-soutenue-de-la-notoriete-du-programme-choix-de-pub","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/fr\/2017\/croissance-soutenue-de-la-notoriete-du-programme-choix-de-pub\/","title":{"rendered":"Croissance soutenue de la notori\u00e9t\u00e9 du programme Choix de pub"},"content":{"rendered":"<p>Un sondage r\u00e9cent r\u00e9v\u00e8le que de plus en plus de Canadiens reconnaissent le triangle bleu du programme Choix de pub de l\u2019Alliance de la publicit\u00e9 num\u00e9rique du Canada.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/222207581?title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p style=\"font-size: 80%;\">L\u2019APNC a diffus\u00e9 <a style=\"font-size: 90%;\" href=\"https:\/\/vimeo.com\/222207581\">cette vid\u00e9o \u00e9ducationnelle<\/a> dans le cadre de sa campagne de notori\u00e9t\u00e9 pour le programme Choix de pub.<\/p>\n<p>Ce dernier permet aux consommateurs de mieux comprendre et contr\u00f4ler la publicit\u00e9 en ligne s\u2019adressant \u00e0 eux. Au cours de sa troisi\u00e8me ann\u00e9e, il a vu sa notori\u00e9t\u00e9 augmenter dans plusieurs domaines essentiels.<!--more--><\/p>\n<p>Pour la deuxi\u00e8me ann\u00e9e cons\u00e9cutive, l\u2019Alliance et la firme torontoise de recherche Synqrinus ont interrog\u00e9 1000 consommateurs sur leur connaissance du programme. Julie Ford, directrice g\u00e9n\u00e9rale de l\u2019Alliance, a pr\u00e9sent\u00e9 r\u00e9cemment le rapport du sondage. Faits saillants :<\/p>\n<ul>\n<li style=\"margin-bottom: 6px;\">Dans l\u2019ensemble, 53 % des Canadiens ont reconnu le nom du programme et son symbole bleu. En 2016, ce nombre \u00e9tait de 38 %. Cette notori\u00e9t\u00e9 est encore plus \u00e9lev\u00e9e chez les mill\u00e9niaux, passant de 46 % en 2016 \u00e0 56 % cette ann\u00e9e.<\/li>\n<li style=\"margin-bottom: 6px;\">Plus de la moiti\u00e9 des consommateurs (54 %) connaissent la publicit\u00e9 comportementale en ligne, une augmentation par rapport aux 45 % enregistr\u00e9s en 2016. Pour leur part, 7 mill\u00e9niaux du 10 affirment bien la conna\u00eetre.<\/li>\n<li style=\"margin-bottom: 6px;\">Apr\u00e8s avoir lu une description du programme Choix de pub, 50 % des consommateurs ont d\u00e9clar\u00e9 avoir une meilleure opinion de la publicit\u00e9 bas\u00e9e sur les centres d\u2019int\u00e9r\u00eat.<\/li>\n<li style=\"margin-bottom: 6px;\">Un grand nombre de consommateurs (54 %), et surtout les mill\u00e9niaux (56 %), indiquent faire plus confiance aux marques utilisant le logo du programme Choix de pub, lorsqu\u2019ils savent comment celui-ci peut les aider \u00e0 g\u00e9rer leurs pr\u00e9f\u00e9rences en mati\u00e8re de vie priv\u00e9e.<\/li>\n<li style=\"margin-bottom: 6px;\">Les \u00e9diteurs de site web voient la confiance envers eux augmenter de 51 %, lorsqu\u2019ils affichent le logo du programme Choix de pub.<\/li>\n<li style=\"margin-bottom: 6px;\">86 % des r\u00e9pondants pr\u00e9f\u00e8rent un Internet financ\u00e9 par la publicit\u00e9 o\u00f9 la plupart des contenus sont gratuits \u00e0 un Internet sans publicit\u00e9 o\u00f9 ils devraient payer pour acc\u00e9der aux contenus de leur choix.<\/li>\n<li style=\"margin-bottom: 6px;\">82 % des r\u00e9pondants affirment que les contenus web gratuits comme les nouvelles, la m\u00e9t\u00e9o, les r\u00e9seaux sociaux et les blogues sont importants pour eux.<\/li>\n<\/ul>\n<p>Pour plus d\u2019information, consultez un <a href=\"https:\/\/youradchoices.ca\/files\/DAAC-AdChoicesResearchSummary2017-FRENCH.pdf\">infographique \u00e0 propos programme Choix de pub<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un sondage r\u00e9cent r\u00e9v\u00e8le que de plus en plus de Canadiens reconnaissent le triangle bleu du programme Choix de pub de l\u2019Alliance de la publicit\u00e9 num\u00e9rique du Canada. L\u2019APNC a diffus\u00e9 cette vid\u00e9o \u00e9ducationnelle dans le cadre de sa campagne de notori\u00e9t\u00e9 pour le programme Choix de pub. Ce dernier permet aux consommateurs de mieux [&hellip;]<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[301],"tags":[404,405,266,300,406],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Croissance soutenue de la notori\u00e9t\u00e9 du programme Choix de pub - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/2017\/croissance-soutenue-de-la-notoriete-du-programme-choix-de-pub\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Croissance soutenue de la notori\u00e9t\u00e9 du programme Choix de pub - Association canadienne des annonceurs\" \/>\n<meta property=\"og:description\" content=\"Un sondage r\u00e9cent r\u00e9v\u00e8le que de plus en plus de Canadiens reconnaissent le triangle bleu du programme Choix de pub de l\u2019Alliance de la publicit\u00e9 num\u00e9rique du Canada. 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