(lien en englais)<\/em> a annonc\u00e9 que la mesure Internet multiplateforme deviendrait bient\u00f4t une r\u00e9alit\u00e9 au Canada. Au cours des trois derni\u00e8res ann\u00e9es, le total du temps que les consommateurs consacrent \u00e0 la consultation d\u2019Internet a doubl\u00e9. Or, aujourd\u2019hui, la moiti\u00e9 de cet achalandage provient d\u00e9sormais des tablettes num\u00e9riques et des t\u00e9l\u00e9phones intelligents. Jusqu\u2019\u00e0 maintenant les mesures relatives \u00e0 Internet sont extrapol\u00e9es uniquement \u00e0 partir des donn\u00e9es recueillies aupr\u00e8s des utilisateurs d\u2019ordinateurs portables et de bureau. Cette situation s\u2019appr\u00eate \u00e0 changer : comScore ajoutera bient\u00f4t \u00e0 son \u00e9chantillon d\u2019Internautes quelque 3000 \u00e0 5000 utilisateurs de tablettes et de t\u00e9l\u00e9phones intelligents. Sachant que le taux de p\u00e9n\u00e9tration de ces t\u00e9l\u00e9phones est maintenant plus \u00e9lev\u00e9 au Canada qu\u2019aux \u00c9tats-Unis (72 % ici contre seulement 62 % aux \u00c9.-U.), on ne peut ignorer plus longtemps un tel segment de population. La nouvelle mesure de comScore a donc une importance certaine.<\/p>\nEn adoptant une approche unifi\u00e9e et holistique du consommateur num\u00e9rique, les entreprises s\u2019assureront de rester \u00e0 l\u2019avant-garde dans ce domaine et obtiendront l\u2019information requise pour optimiser leurs strat\u00e9gies en mati\u00e8re de m\u00e9dias num\u00e9riques et pour saisir les meilleures occasions \u00e0 long terme. Dans un monde o\u00f9 l\u2019utilisation de plateformes multiples est devenue la norme, le temps est venu d\u2019adopter une nouvelle approche multiplateforme pour mesurer, planifier, \u00e9valuer et optimiser nos choix m\u00e9dias. Sans vouloir pr\u00e9sumer de quoi que ce soit, il me semble que \u2013 logiquement \u2013 il ne reste maintenant plus qu\u2019un seul \u00e9cran \u00e0 ajouter \u00e0 cet \u00e9ventail de m\u00e9dias num\u00e9riques : la t\u00e9l\u00e9. Je me demande si l\u2019on verra cela un jour…<\/p>\n","protected":false},"excerpt":{"rendered":"
Pr\u00eat, pas pr\u00eat, le nouveau monde de la mesure num\u00e9rique verra bient\u00f4t le jour.<\/p>\n
S\u2019il vous semble que l\u2019on annonce la pr\u00e9\u00e9minence de la mobilit\u00e9 depuis au moins cinq ans…eh bien, cette pr\u00e9diction pourrait enfin se r\u00e9aliser l\u2019an prochain.<\/p>\n
Lors de la conf\u00e9rence annuelle de l\u2019ACA, Gian Fulgoni, fondateur de comScore Media Metrix<\/a><\/strong> (lien en englais)<\/em> a annonc\u00e9 que la mesure Internet multiplateforme deviendrait bient\u00f4t une r\u00e9alit\u00e9 au Canada.<\/p>\n","protected":false},"author":125,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[204],"tags":[31,32,33,89,205,174,206,166,207],"acf":[],"yoast_head":"\nVid\u00e9o partout : le syst\u00e8me de mesure Internet multiplateforme de comScore arrive au Canada - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/2013\/video-partout-le-systeme-de-mesure-internet-multiplateforme-de-comscore-arrive-au-canada\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Vid\u00e9o partout : le syst\u00e8me de mesure Internet multiplateforme de comScore arrive au Canada - Association canadienne des annonceurs\" \/>\n<meta property=\"og:description\" content=\"Pr\u00eat, pas pr\u00eat, le nouveau monde de la mesure num\u00e9rique verra bient\u00f4t le jour. 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