{"id":1993,"date":"2015-07-21T16:24:25","date_gmt":"2015-07-21T20:24:25","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/2017\/publicite-web-la-situation-est-urgente-selon-ron-lund\/"},"modified":"2021-01-08T16:30:40","modified_gmt":"2021-01-08T21:30:40","slug":"publicite-web-la-situation-est-urgente-selon-ron-lund","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/fr\/2015\/publicite-web-la-situation-est-urgente-selon-ron-lund\/","title":{"rendered":"Publicit\u00e9 Web : la situation est urgente, selon Ron Lund"},"content":{"rendered":"

Le pr\u00e9sident de l\u2019ACA, Ron Lund, lance un appel pressant \u00e0 l\u2019ensemble de l\u2019industrie pour qu\u2019elle s\u2019attaque aux probl\u00e8mes de fraude, de transparence et de visibilit\u00e9 qui menacent la publicit\u00e9 Internet.<\/p>\n

\u00ab\u00a0Les annonceurs doivent prendre l\u2019initiative, tout en collaborant avec l\u2019ensemble de l\u2019industrie\u00a0\u00bb, affirmait-il r\u00e9cemment dans un \u00e9ditorial publi\u00e9 par la Marketing Magazine.<\/em><\/p>\n

Ce cri du c\u0153ur fait suite au plus r\u00e9cent Forum ex\u00e9cutif<\/a> de l\u2019ACA, o\u00f9 certains annonceurs canadiens ont pr\u00e9sent\u00e9 leurs actions \u00e0 cet \u00e9gard. L\u2019ACA prend l\u2019initiative en vue de restaurer la confiance et la transparence dans l\u2019\u00e9cosyst\u00e8me canadien du marketing num\u00e9rique, en lan\u00e7ant plusieurs projets seule ou en collaboration avec d\u2019autres associations de l\u2019industrie.<\/p>\n

Selon M. Lund, il est urgent de relever le d\u00e9fi.<\/p>\n

\u00ab Je dirais que si on ne fait rien, ils peuvent menacer \u00e0 court terme la croissance, voire la viabilit\u00e9, de la publicit\u00e9 num\u00e9rique\u00a0\u00bb, explique-t-il. \u00ab\u00a0Cela peut semble exag\u00e9r\u00e9, mais c\u2019est la r\u00e9alit\u00e9\u00a0\u00bb.<\/p>\n

Vous pouvez lire l\u2019article complet dans le site de la revue Marketing Magazine<\/a>. Pour en savoir plus sur les initiatives prises par l\u2019ACA ou pour vous engager dans le dossier, nous vous invitons \u00e0 communiquer directement avec M. Lund<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"

Le pr\u00e9sident de l\u2019ACA, Ron Lund, lance un appel pressant \u00e0 l\u2019ensemble de l\u2019industrie pour qu\u2019elle s\u2019attaque aux probl\u00e8mes de fraude, de transparence et de visibilit\u00e9 qui menacent la publicit\u00e9 Internet.<\/p>\n

\u00ab\u00a0Les annonceurs doivent prendre l\u2019initiative, tout en collaborant avec l\u2019ensemble de l\u2019industrie\u00a0\u00bb, affirmait-il r\u00e9cemment dans un \u00e9ditorial publi\u00e9 par la Marketing Magazine.<\/em><\/p>\n

Ce cri du c\u0153ur fait suite au plus r\u00e9cent Forum ex\u00e9cutif<\/a> de l\u2019ACA, o\u00f9 certains annonceurs canadiens ont pr\u00e9sent\u00e9 leurs actions \u00e0 cet \u00e9gard. L\u2019ACA prend l\u2019initiative en vue de restaurer la confiance et la transparence dans l\u2019\u00e9cosyst\u00e8me canadien du marketing num\u00e9rique, en lan\u00e7ant plusieurs projets seule ou en collaboration avec d\u2019autres associations de l\u2019industrie.<\/p>\n","protected":false},"author":41,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[86,609],"tags":[109,37,53,110,59,71],"acf":[],"yoast_head":"\nPublicit\u00e9 Web : la situation est urgente, selon Ron Lund - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/2015\/publicite-web-la-situation-est-urgente-selon-ron-lund\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Publicit\u00e9 Web : la situation est urgente, selon Ron Lund - Association canadienne des annonceurs\" \/>\n<meta property=\"og:description\" content=\"Le pr\u00e9sident de l\u2019ACA, Ron Lund, lance un appel pressant \u00e0 l\u2019ensemble de l\u2019industrie pour qu\u2019elle s\u2019attaque aux probl\u00e8mes de fraude, de transparence et de visibilit\u00e9 qui menacent la publicit\u00e9 Internet. \u00ab\u00a0Les annonceurs doivent prendre l\u2019initiative, tout en collaborant avec l\u2019ensemble de l\u2019industrie\u00a0\u00bb, affirmait-il r\u00e9cemment dans un \u00e9ditorial publi\u00e9 par la Marketing Magazine. 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