{"id":69,"date":"2017-10-09T10:10:24","date_gmt":"2017-10-09T14:10:24","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/?page_id=69"},"modified":"2017-11-14T21:35:15","modified_gmt":"2017-11-15T02:35:15","slug":"le-nouveau-guide-de-laca-un-incontournable-pour-quiconque-envisage-une-recherche-dagence","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/le-nouveau-guide-de-laca-un-incontournable-pour-quiconque-envisage-une-recherche-dagence\/","title":{"rendered":"Le nouveau guide de l\u2019ACA : un incontournable pour quiconque envisage une recherche d\u2019agence."},"content":{"rendered":"<p><strong>17 mars 2015 : <\/strong>L\u2019Association canadienne des annonceurs (ACA) vient de lancer une nouvelle publication <strong><em>La recherche d\u2019une agence de communications marketing : guide \u00e0 l\u2019intention des responsables marketing<\/em><\/strong>. L\u2019ouvrage couvre de A \u00e0 Z le processus de recherche d\u2019une agence, y compris comment d\u00e9terminer s\u2019il est absolument n\u00e9cessaire d\u2019entreprendre une telle d\u00e9marche.<\/p>\n<p>Il a \u00e9t\u00e9 r\u00e9dig\u00e9, \u00e0 la demande de l\u2019ACA, par le consultant sp\u00e9cialis\u00e9 en recherche d\u2019agence, Stephan Argent, associ\u00e9 principal et chef de la direction, The Argedia Group, et Susan Charles, vice-pr\u00e9sidente, Services aux membres, ACA. Son objectif est de traiter de la complexit\u00e9 croissante de la recherche d\u2019une agence dans un environnement o\u00f9 les besoins en mati\u00e8re de communications marketing sont de plus en plus sp\u00e9cialis\u00e9s et en \u00e9volution constante. Voil\u00e0 pourquoi il existe maintenant une myriade de relations client-agence. Ce guide met en lumi\u00e8re des pratiques exemplaires que les clients-annonceurs peuvent adopter afin de trouver une agence pouvant r\u00e9pondre \u00e0 leurs besoins actuels et futurs.<\/p>\n<p>\u00ab Les lignes directrices \u00e9labor\u00e9es dans cette publication permettront aux sp\u00e9cialistes marketing d\u2019\u00e9tablir un processus de recherche personnalis\u00e9 en vue d\u2019\u00e9tablir des relations durables fond\u00e9es sur le talent, la confiance et la transparence \u00bb, d\u00e9clare Mme Charles.<\/p>\n<p>Lire plus de d\u00e9tails concernant <a href=\"http:\/\/www.acaweb.ca\/fr\/?resource=la-recherche-dune-agence-de-communications-marketing-partenaire\">La recherche d\u2019une agence de communications marketing : guide \u00e0 l\u2019intention des responsables marketing<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>17 mars 2015 : L\u2019Association canadienne des annonceurs (ACA) vient de lancer une nouvelle publication La recherche d\u2019une agence de communications marketing : guide \u00e0 l\u2019intention des responsables marketing. L\u2019ouvrage couvre de A \u00e0 Z le processus de recherche d\u2019une agence, y compris comment d\u00e9terminer s\u2019il est absolument n\u00e9cessaire d\u2019entreprendre une telle d\u00e9marche. Il a [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>fraude publicitaire Archives - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/tag\/fraude-publicitaire\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"fraude publicitaire Archives - Association canadienne des annonceurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/fr\/tag\/fraude-publicitaire\/\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/acaweb.ca\/fr\/tag\/fraude-publicitaire\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/tag\/fraude-publicitaire\/\",\"name\":\"fraude publicitaire Archives - 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