{"id":67,"date":"2017-10-09T10:10:24","date_gmt":"2017-10-09T14:10:24","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/?page_id=67"},"modified":"2017-10-09T10:10:24","modified_gmt":"2017-10-09T14:10:24","slug":"media-maven-davey-moves-aca","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/media-maven-davey-moves-aca\/","title":{"rendered":"L\u2019ACA recrute une sommit\u00e9 en m\u00e9dias Judy Davey"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-869\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/08\/Judy-Davey-revised.jpg\" alt=\"\" width=\"300\" height=\"400\" \/><\/p>\n<p><strong>Toronto, 25 juin 2015<\/strong> : Judy Davey, premi\u00e8re vice-pr\u00e9sidente, Exploitation, ZenithOptimedia se joint \u00e0 l\u2019\u00e9quipe de l\u2019ACA en qualit\u00e9 de vice-pr\u00e9sidente, Politiques m\u00e9dia et Ressources marketing, apportant ainsi une vaste exp\u00e9rience en m\u00e9dias, commandites et connaissance du client.<\/p>\n<p>Dans ses nouvelles fonctions, Mme Davey, pilotera les dossiers de l\u2019ACA relatifs aux m\u00e9dias aupr\u00e8s des gouvernements et des organismes de l\u2019industrie. Elle viendra aussi renforcer les services-conseils offerts par l\u2019ACA \u00e0 ses membres en mati\u00e8re de recherche, de r\u00e9mun\u00e9ration et de contrats d\u2019agence.<\/p>\n<p>\u00ab Judy Davey conna\u00eet bien l\u2019ACA, ayant fait partie de notre conseil d\u2019administration et pr\u00e9sid\u00e9 notre comit\u00e9 des m\u00e9dias pendant plusieurs ann\u00e9es. Elle nous apporte une grande connaissance du marketing et un savoir-faire qui seront certainement b\u00e9n\u00e9fiques \u00e0 l\u2019ACA, comme \u00e0 ses membres \u00bb, affirme Ron Lund, pr\u00e9sident et chef de la direction. \u00ab Sa connaissance approfondie et l\u2019envergure de son exp\u00e9rience en m\u00e9dia aideront \u00e0 \u00e9toffer nos initiatives relatives \u00e0 la transparence des transactions, \u00e0 l\u2019imputabilit\u00e9 et \u00e0 la lutte contre la fraude. \u00bb<\/p>\n<p>Pour sa part, Mme Davey explique : \u00ab J\u2019ai toujours admir\u00e9 le leadership d\u00e9montr\u00e9 par l\u2019ACA dans ses repr\u00e9sentations aupr\u00e8s des gouvernements et de l\u2019industrie au nom des annonceurs et beaucoup appr\u00e9ci\u00e9 son insistance \u00e0 accro\u00eetre le rendement obtenu sur les investissements en communications marketing. Je suis tr\u00e8s heureuse de me joindre \u00e0 l\u2019ACA. C\u2019est un poste de r\u00eave pour moi. J\u2019ai l\u2019impression de l\u2019avoir d\u00e9sir\u00e9 et de m\u2019y \u00eatre pr\u00e9par\u00e9e pendant toute ma carri\u00e8re. \u00bb<\/p>\n<p>Judy Davey a travaill\u00e9 du c\u00f4t\u00e9 client comme du c\u00f4t\u00e9 agence au cours de ses 25 ans dans l\u2019industrie. Elle a perfectionn\u00e9 ses comp\u00e9tences chez Molson Coors Canada, relevant au passage des d\u00e9fis de plus en plus ambitieux et grimpant les \u00e9chelons jusqu\u2019au poste de vice-pr\u00e9sidente, Ressources marketing, o\u00f9 elle g\u00e9rait le budget de l\u2019un des plus grands services marketing au Canada. Dans son r\u00f4le \u00e0 Z\u00e9nithOptimedia, elle \u00e9tait responsable de la r\u00e9alisation de toutes les activit\u00e9s de l\u2019entreprise dans les domaines de la vid\u00e9o, des m\u00e9dias num\u00e9riques, de la radiodiffusion, de la distribution, du d\u00e9veloppement de contenus, de commandites et d\u2019\u00e9v\u00e9nements. Plus r\u00e9cemment elle \u00e9tait charg\u00e9e de la supervision des n\u00e9gociations avec les propri\u00e9taires des m\u00e9dias pour tous les projets d\u2019investissement du Groupe Publicis (ZenithOptimedia, Starcom Mediavest et Saatchi &amp; Saatchi).<\/p>\n<p>La date d\u2019entr\u00e9e en service de Mme Davey reste \u00e0 d\u00e9terminer.<\/p>\n<p>-30-<\/p>\n<p><strong>L\u2019Association canadienne des annonceurs<\/strong><\/p>\n<p>L\u2019ACA est la ressource de premi\u00e8re ligne pour les clients annonceurs canadiens. Elle s\u2019efforce d\u2019aider ses membres \u00e0 maximiser le rendement de leurs investissements dans les communications marketing et \u00e0 ainsi renforcer leurs marques. Cr\u00e9\u00e9e en 1914, l\u2019ACA est un organisme \u00e0 but non lucratif national qui agit comme porte-parole pour plus de 200 entreprises et divisions canadiennes.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Toronto, 25 juin 2015 : Judy Davey, premi\u00e8re vice-pr\u00e9sidente, Exploitation, ZenithOptimedia se joint \u00e0 l\u2019\u00e9quipe de l\u2019ACA en qualit\u00e9 de vice-pr\u00e9sidente, Politiques m\u00e9dia et Ressources marketing, apportant ainsi une vaste exp\u00e9rience en m\u00e9dias, commandites et connaissance du client. Dans ses nouvelles fonctions, Mme Davey, pilotera les dossiers de l\u2019ACA relatifs aux m\u00e9dias aupr\u00e8s des gouvernements [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Alliance for Audited Media Archives - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/tag\/alliance-for-audited-media\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Alliance for Audited Media Archives - Association canadienne des annonceurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/fr\/tag\/alliance-for-audited-media\/\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/acaweb.ca\/fr\/tag\/alliance-for-audited-media\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/tag\/alliance-for-audited-media\/\",\"name\":\"Alliance for Audited Media Archives - 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