{"id":62,"date":"2017-10-09T10:10:24","date_gmt":"2017-10-09T14:10:24","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/?page_id=62"},"modified":"2017-10-09T10:10:24","modified_gmt":"2017-10-09T14:10:24","slug":"laca-renforce-ses-ressources-en-marketing-numerique","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/laca-renforce-ses-ressources-en-marketing-numerique\/","title":{"rendered":"L\u2019ACA renforce ses ressources en marketing num\u00e9rique"},"content":{"rendered":"<ul>\n<li>L\u2019ex-pr\u00e9sident de IAB, Chris Williams, se joint \u00e0 Judy Davey et Paul H\u00e9tu en tant que vice-pr\u00e9sident<\/li>\n<li>Cet ajout vient renforcer la position de l\u2019ACA dans sa promotion de la transparence et de l\u2019imputabilit\u00e9 dans tous les m\u00e9dias<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-thumbnail wp-image-872\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/07\/Chris-Williams-new-150x150.jpg\" alt=\"\" width=\"150\" height=\"150\" \/><\/p>\n<p>Chris Williams<\/p>\n<p>&nbsp;<\/p>\n<p><strong>Toronto, 9 ao\u00fbt, 2016 :<\/strong> Chris Williams, anciennement pr\u00e9sident de IAB Canada, apporte une connaissance approfondie de la publicit\u00e9 num\u00e9rique \u00e0 l\u2019Association canadienne des annonceurs, en devenant son vice-pr\u00e9sident, Marketing num\u00e9rique.<\/p>\n<p>Il se joint ainsi \u00e0 l\u2019ACA un an apr\u00e8s Judy Davey, qui jouit d\u2019une longue exp\u00e9rience dans le domaine, et de ce fait, vient renforcer les forces de l\u2019ACA en marketing num\u00e9rique, au moment o\u00f9 la transparence des transactions, l\u2019imputabilit\u00e9 et la fraude sont parmi les pr\u00e9occupations principales des annonceurs.<\/p>\n<p>\u00ab Chris conna\u00eet les m\u00e9dias en ligne et leur technologie, il est conscient de la probl\u00e9matique de la protection des renseignements personnels et poss\u00e8de les habilet\u00e9s requises pour assurer la qualit\u00e9 des placements et la transparence des transactions dans cet environnement \u00bb, d\u00e9clare Ron Lund, pr\u00e9sident et chef de la direction de l\u2019ACA. \u00ab L\u2019avoir dans notre \u00e9quipe accro\u00eet notre capacit\u00e9 d\u2019offrir des conseils de premier ordre \u00e0 nos membres, et ce, dans tous les m\u00e9dias. \u00bb<\/p>\n<p>\u00ab La majorit\u00e9 de mes clients \u00e9taient des annonceurs que j\u2019aidais \u00e0 mettre au point des appels d\u2019offres pour des services d\u2019achats programmatiques, \u00e0 \u00e9tablir leurs directives en mati\u00e8re de vie priv\u00e9e ou de politiques d\u2019achats m\u00e9dia num\u00e9riques \u00bb, pr\u00e9cise M. Williams. \u00ab Je suis tr\u00e8s enthousiaste \u00e0 l\u2019id\u00e9e de partager mes connaissances avec tous les membres de l\u2019ACA. \u00bb<\/p>\n<p>Chris William dirige sa propre firme de consultation depuis 2014, et depuis peu, agit comme Conseiller s\u00e9nior aupr\u00e8s du minist\u00e8re des Travaux publics et des Services gouvernementaux du gouvernement f\u00e9d\u00e9ral.<\/p>\n<p>Auparavant, il a \u00e9t\u00e9 l\u2019un des fondateurs de BBDO Interactive en 1994 et a travaill\u00e9 aux services de cr\u00e9ation et des m\u00e9dias de Vickers and Benson Direct and Interactive, ainsi qu\u2019\u00e0 Media Contacts Canada.<\/p>\n<p>Il a fait partie du conseil d\u2019administration de IAB Canada pendant 11 ans, avant d\u2019assumer la pr\u00e9sidence de l\u2019organisme pendant deux ans et demie.<\/p>\n<p>\u00ab Les m\u00e9dias num\u00e9riques deviennent de plus en plus complexes \u00bb, souligne-t-il. \u00ab Les annonceurs ont plus de choix et plus de crit\u00e8res \u00e0 mesurer que jamais, ce qui pose des d\u00e9fis qui sont intimement li\u00e9s. Mon travail sera de simplifier tout cela pour nos membres. \u00bb<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ex-pr\u00e9sident de IAB, Chris Williams, se joint \u00e0 Judy Davey et Paul H\u00e9tu en tant que vice-pr\u00e9sident Cet ajout vient renforcer la position de l\u2019ACA dans sa promotion de la transparence et de l\u2019imputabilit\u00e9 dans tous les m\u00e9dias Chris Williams &nbsp; Toronto, 9 ao\u00fbt, 2016 : Chris Williams, anciennement pr\u00e9sident de IAB Canada, apporte une [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>fraudes publicitaires Archives - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/tag\/fraudes-publicitaires\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"fraudes publicitaires Archives - 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