{"id":6020,"date":"2021-06-28T09:30:33","date_gmt":"2021-06-28T13:30:33","guid":{"rendered":"https:\/\/acaweb.ca\/fr\/?page_id=6020"},"modified":"2022-03-09T11:05:28","modified_gmt":"2022-03-09T16:05:28","slug":"publicite-sur-les-aliments-et-les-boissons-destinee-aux-enfants","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/adhesion\/info-annonceurs\/publicite-sur-les-aliments-et-les-boissons-destinee-aux-enfants\/","title":{"rendered":"Info-annonceurs : Publicit\u00e9 sur les aliments et les boissons destin\u00e9e aux enfants : Nouveaux code et guide nationaux pour les annonceurs"},"content":{"rendered":"<p><strong>Le 28 juin 2021 :<\/strong> De nouveaux code et guide exhaustifs au sujet de la publicit\u00e9 d\u2019aliments et de boissons destin\u00e9e aux enfants ont \u00e9t\u00e9 produits par l\u2019ACA; l\u2019Association canadienne des boissons (ACB); Produits alimentaires, de sant\u00e9 et de consommation du Canada (PASC) et Restaurants Canada.<\/p>\n<p>Le code des pratiques responsables en mati\u00e8re de publicit\u00e9 sur les aliments et les boissons destin\u00e9e aux enfants \u00e9tablit les conditions qui r\u00e9gissent les pratiques responsables en mati\u00e8re de publicit\u00e9 sur les aliments et les boissons destin\u00e9e aux enfants. Il reconna\u00eet que les enfants constituent un auditoire particulier et qu\u2019une grande attention doit \u00eatre accord\u00e9e lors de la conception de publicit\u00e9s qui lui sont destin\u00e9es et que les messages quant \u00e0 la consommation et au choix d\u2019aliments et de boissons doivent \u00eatre limit\u00e9s.<\/p>\n<p>Le code sera appliqu\u00e9 par Normes de la publicit\u00e9 Canada qui verra \u00e0 la mise sur pied d\u2019un service de pr\u00e9contr\u00f4le en vertu du code et d\u2019un m\u00e9canisme d\u2019\u00e9valuation de la conformit\u00e9 et de d\u00e9p\u00f4t de plaintes. <\/p>\n<p>Le code et le guide nouveaux s\u2019arriment aux derni\u00e8res recommandations de Sant\u00e9 Canada publi\u00e9es en d\u00e9cembre 2018, ou vont au-del\u00e0. Ils r\u00e9giront toutes les publicit\u00e9s sur les aliments et les boissons au Canada, quel que soit le m\u00e9dia par l\u2019entremise duquel elles sont diffus\u00e9es.<\/p>\n<p><a href=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2021\/06\/FoodAndBeverageAdvertisingCode-July2021-FINAL.pdf\">T\u00e9l\u00e9charger le code<\/a>*<br \/>\n<a href=\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2022\/02\/FoodAndBeverageAdvertisingGuide-FR-20220221.pdf\">T\u00e9l\u00e9charger le guide<\/a><br \/>\n<a href=\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2021\/06\/Ad-Standards-M2K-Backgrounder-FRENCH.pdf\">Au sujet de Normes de la publicit\u00e9 Canada et son r\u00f4le<\/a><br \/>\n<a href=\"https:\/\/acaweb.ca\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/le-milieu-de-la-publicite-adopte-un-nouveau-code-et-guide-qui-viendront-encadrer-les-pratiques-en-matiere-de-publicite-sur-les-aliments-et-les-boissons\">Lire le communiqu\u00e9<\/a><\/p>\n<p>Les annonceurs devront se conformer aux nouvelles directives avant l\u2019\u00e9t\u00e9 2023.<\/p>\n<p>L\u2019ACA et Normes de la publicit\u00e9 Canada pr\u00e9senteront une s\u00e9rie de conf\u00e9rences en ligne au sujet du code et du guide et pour r\u00e9pondre aux questions des annonceurs, les dates seront annonc\u00e9es ult\u00e9rieurement.<\/p>\n<p><em>*La version fran\u00e7aise sera offerte sous peu.<\/em><\/p>\n<p>Pour toute question, communiquez avec Patrick Hotte, VP, Qu\u00e9bec, 514 842-6422 \/ 1 800 883-0422 \/ <a href=\"mailto:photte@acaweb.ca\">photte@acaweb.ca<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le 28 juin 2021 : De nouveaux code et guide exhaustifs au sujet de la publicit\u00e9 d\u2019aliments et de boissons destin\u00e9e aux enfants ont \u00e9t\u00e9 produits par l\u2019ACA; l\u2019Association canadienne des boissons (ACB); Produits alimentaires, de sant\u00e9 et de consommation du Canada (PASC) et Restaurants Canada. Le code des pratiques responsables en mati\u00e8re de publicit\u00e9 [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":4067,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":null,\"url\":\"\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#website\"},\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#website\",\"url\":\"https:\/\/acaweb.ca\/fr\/\",\"name\":\"Association canadienne des annonceurs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#organization\",\"name\":\"Association canadienne des annonceurs\",\"url\":\"https:\/\/acaweb.ca\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png\",\"contentUrl\":\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png\",\"width\":1595,\"height\":417,\"caption\":\"Association canadienne des annonceurs\"},\"image\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Association canadienne des annonceurs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_site_name":"Association canadienne des annonceurs","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":null,"url":"","name":"","isPartOf":{"@id":"https:\/\/acaweb.ca\/fr\/#website"},"inLanguage":"fr-CA"},{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/fr\/#website","url":"https:\/\/acaweb.ca\/fr\/","name":"Association canadienne des annonceurs","description":"","publisher":{"@id":"https:\/\/acaweb.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/acaweb.ca\/fr\/#organization","name":"Association canadienne des annonceurs","url":"https:\/\/acaweb.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png","contentUrl":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png","width":1595,"height":417,"caption":"Association canadienne des annonceurs"},"image":{"@id":"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/6020"}],"collection":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/comments?post=6020"}],"version-history":[{"count":4,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/6020\/revisions"}],"predecessor-version":[{"id":6508,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/6020\/revisions\/6508"}],"up":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/4067"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/media?parent=6020"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}