{"id":60,"date":"2017-10-09T10:10:24","date_gmt":"2017-10-09T14:10:24","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/?page_id=60"},"modified":"2017-11-04T11:06:10","modified_gmt":"2017-11-04T15:06:10","slug":"les-annonceurs-canadiens-reclament-la-verification-des-donnees-numeriques","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/les-annonceurs-canadiens-reclament-la-verification-des-donnees-numeriques\/","title":{"rendered":"Les annonceurs canadiens r\u00e9clament la v\u00e9rification des donn\u00e9es num\u00e9riques"},"content":{"rendered":"<div class=\"content\">\n<p><strong>Toronto, 18 novembre 2016 <\/strong>: Facebook a admis la semaine derni\u00e8re avoir mal calcul\u00e9 plusieurs donn\u00e9es, dont la port\u00e9e organique des commen\u00ad\u00adtaires, le taux de visionnement complet des vid\u00e9os et le temps pass\u00e9 par les utilisateurs sur ses \u00ab\u00a0articles instantan\u00e9s\u00a0\u00bb.<\/p>\n<p>Ceci survient deux mois environ apr\u00e8s que Facebook ait r\u00e9v\u00e9l\u00e9 avoir gonfl\u00e9 le nombre de visionnements de ses vid\u00e9os.<\/p>\n<p>Facebook affirme consid\u00e9rer plusieurs correctifs, dont\u00a0:<\/p>\n<ul>\n<li>Le recours \u00e0 la v\u00e9rification externe pour valider ses rapports<\/li>\n<li>La formation d\u2019un conseil d\u2019\u00e9valuation<\/li>\n<li>L\u2019augmentation de la fr\u00e9quence de ses communications \u00e0 propos des modifi\u00adcations apport\u00e9es \u00e0 ses crit\u00e8res d\u2019\u00e9valuation<\/li>\n<\/ul>\n<p><strong>La r\u00e9action de l\u2019ACA<\/strong><\/p>\n<p>\u00ab\u00a0Nous prenons acte des promesses de Facebook. Toutefois, ces mesures ne vont pas assez loin et ne permettront pas aux annonceurs de voir clairement l\u2019envers du d\u00e9cor\u00a0\u00bb, d\u00e9clare Ron Lund, pr\u00e9sident et chef de la direction de l\u2019ACA. \u00ab\u00a0Cette situation n\u2019est pas unique \u00e0 Facebook. Elle pr\u00e9vaut dans l\u2019ensemble des m\u00e9dias num\u00e9riques, ajoute-t-il. Il est grand temps que Facebook et les autres joueurs importants des m\u00e9dias num\u00e9riques fournissent aux annonceurs des donn\u00e9es v\u00e9rifi\u00e9es et accr\u00e9dit\u00e9es par un organisme d\u2019\u00e9valuation ind\u00e9pendant.\u00a0\u00bb<\/p>\n<p>L\u2019ACA demande de plus \u00e0 Facebook de permettre au Media Rating Council (MRC) d\u2019examiner et de commenter la fa\u00e7on dont ces \u00e9ventuels v\u00e9rificateurs externes recevront et travailleront sur les donn\u00e9es qui leur seront remises. Ceci permettra d\u2019assurer que les m\u00e9thodes de travail et la fa\u00e7on de produire les rapports concernant ces donn\u00e9es soient uniformes d\u2019un m\u00e9dia num\u00e9rique \u00e0 l\u2019autre.<\/p>\n<p>En attendant, l\u2019ACA recommande \u00e0 ses membres de rechercher plus de transparence et d\u2019imputa\u00adbilit\u00e9 en ayant recours aux services de v\u00e9rification externes audit\u00e9s et accr\u00e9dit\u00e9s par le MRC qui sont d\u00e9j\u00e0 int\u00e9gr\u00e9s \u00e0 Facebook.<\/p>\n<p>L\u2019ACA continuera de collaborer avec ses partenaires strat\u00e9giques et de militer pour un march\u00e9 des m\u00e9dias num\u00e9riques transparent et imputable.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toronto, 18 novembre 2016 : Facebook a admis la semaine derni\u00e8re avoir mal calcul\u00e9 plusieurs donn\u00e9es, dont la port\u00e9e organique des commen\u00ad\u00adtaires, le taux de visionnement complet des vid\u00e9os et le temps pass\u00e9 par les utilisateurs sur ses \u00ab\u00a0articles instantan\u00e9s\u00a0\u00bb. Ceci survient deux mois environ apr\u00e8s que Facebook ait r\u00e9v\u00e9l\u00e9 avoir gonfl\u00e9 le nombre de [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":null,\"url\":\"\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#website\"},\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#website\",\"url\":\"https:\/\/acaweb.ca\/fr\/\",\"name\":\"Association canadienne des annonceurs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#organization\",\"name\":\"Association canadienne des annonceurs\",\"url\":\"https:\/\/acaweb.ca\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png\",\"contentUrl\":\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png\",\"width\":1595,\"height\":417,\"caption\":\"Association canadienne des annonceurs\"},\"image\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Association canadienne des annonceurs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_site_name":"Association canadienne des annonceurs","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":null,"url":"","name":"","isPartOf":{"@id":"https:\/\/acaweb.ca\/fr\/#website"},"inLanguage":"fr-CA"},{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/fr\/#website","url":"https:\/\/acaweb.ca\/fr\/","name":"Association canadienne des annonceurs","description":"","publisher":{"@id":"https:\/\/acaweb.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/acaweb.ca\/fr\/#organization","name":"Association canadienne des annonceurs","url":"https:\/\/acaweb.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png","contentUrl":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png","width":1595,"height":417,"caption":"Association canadienne des annonceurs"},"image":{"@id":"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/60"}],"collection":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":0,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/60\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/52"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/media?parent=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}