{"id":59,"date":"2017-10-09T10:10:23","date_gmt":"2017-10-09T14:10:23","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/?page_id=59"},"modified":"2017-10-09T10:10:23","modified_gmt":"2017-10-09T14:10:23","slug":"aca-takes-seat-table-media-rating-council","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/aca-takes-seat-table-media-rating-council\/","title":{"rendered":"L\u2019ACA adh\u00e8re au Media Rating Council des \u00c9tats-Unis"},"content":{"rendered":"<div class=\"content\">\n<ul>\n<li>Les annonceurs canadiens demandent aux m\u00e9dias non audit\u00e9s et non accr\u00e9dit\u00e9s par le MRC d\u2019obtenir leur certification<\/li>\n<li>Cette adh\u00e9sion offre aux annonceurs canadiens une meilleure prise sur l\u2019\u00e9valuation des m\u00e9dias au pays<\/li>\n<\/ul>\n<p><strong>Toronto, 1 f\u00e9vrier 2017 :<\/strong> L\u2019Association canadienne des annonceurs vient d\u2019adh\u00e9rer au Media Rating Council (MRC) des \u00c9tats-Unis afin de mieux r\u00e9aliser son mandat d\u2019assurer \u00e0 ses membres un march\u00e9 des m\u00e9dias \u00e9quitable, transparent et imputable.<\/p>\n<p>L\u2019ACA devient ainsi le premier et le seul membre canadien de cet organisme d\u2019autor\u00e9gulation bas\u00e9 \u00e0 New York. Financ\u00e9 par l\u2019industrie, il assure la v\u00e9rification et la certification des services d\u2019\u00e9valuation des publics.<\/p>\n<p>\u00ab En adh\u00e9rant au MRC, l\u2019ACA d\u00e9montre son engagement envers la transparence et l\u2019imputa\u00ac\u00acbilit\u00e9 dans tous les m\u00e9dias \u00bb, d\u00e9clare Ron Lund, le pr\u00e9sident et chef de la direction de l\u2019ACA. \u00ab Nous encourageons d\u2019autres membres de l\u2019industrie canadienne \u00e0 nous imiter afin d\u2019aider \u00e0 restaurer la confiance envers les m\u00e9dias. \u00bb<\/p>\n<p>L\u2019adh\u00e9sion de l\u2019ACA permettra aux annonceurs canadiens de r\u00e9clamer des m\u00e9dias non audit\u00e9s et non accr\u00e9dit\u00e9s par le MRC qu\u2019ils obtiennent leur certification. De surcro\u00eet, ils auront plus de prise sur le travail du MRC concernant les syst\u00e8mes canadiens d\u2019\u00e9valuation des publics, et ce, tant pour les m\u00e9dias num\u00e9riques que radiot\u00e9l\u00e9vis\u00e9s.<\/p>\n<p>Cela fournira aussi \u00e0 l\u2019ACA l\u2019occasion de participer aux travaux du MRC sur la visibilit\u00e9 des annonces, sur l\u2019achalandage fictif, sur les impressions et sur la d\u00e9finition des clics. Cela lui permettra de surcro\u00eet de mieux comprendre le contexte actuel des accr\u00e9ditations et des audits.<br \/>\nLa mission du Media Rating Council est d\u2019assurer la validit\u00e9, la fiabilit\u00e9 et l\u2019efficacit\u00e9 de l\u2019\u00e9valuation des publics m\u00e9dia. L\u2019organisme rassemble plus de 150 r\u00e9seaux de t\u00e9l\u00e9vision, de radio et de c\u00e2blodis-tribution, des m\u00e9dias imprim\u00e9s, des agences de publicit\u00e9, des annonceurs et des m\u00e9dias Internet. Il \u00e9tablit les normes en mati\u00e8re de fonctionnement et en assure le respect au moyen d\u2019audits r\u00e9alis\u00e9s par une firme ind\u00e9pendante.<\/p>\n<p>\u00ab Nous appr\u00e9cions le leadership dont fait preuve l\u2019ACA en encourageant les fournisseurs canadiens \u00e0 obtenir notre certification \u00bb, explique George Ivie, chef de la direction et directeur ex\u00e9cutif du MRC. \u00ab L\u2019engagement des annonceurs est essentiel \u00e0 la r\u00e9alisation de notre mandat. \u00bb<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Les annonceurs canadiens demandent aux m\u00e9dias non audit\u00e9s et non accr\u00e9dit\u00e9s par le MRC d\u2019obtenir leur certification Cette adh\u00e9sion offre aux annonceurs canadiens une meilleure prise sur l\u2019\u00e9valuation des m\u00e9dias au pays Toronto, 1 f\u00e9vrier 2017 : L\u2019Association canadienne des annonceurs vient d\u2019adh\u00e9rer au Media Rating Council (MRC) des \u00c9tats-Unis afin de mieux r\u00e9aliser son [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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