{"id":58,"date":"2017-10-09T10:10:23","date_gmt":"2017-10-09T14:10:23","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/?page_id=58"},"modified":"2017-10-09T10:10:23","modified_gmt":"2017-10-09T14:10:23","slug":"laca-annonce-ses-partenaires-strategiques-en-marketing-numerique","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/laca-annonce-ses-partenaires-strategiques-en-marketing-numerique\/","title":{"rendered":"L\u2019ACA annonce ses partenaires strat\u00e9giques en marketing num\u00e9rique"},"content":{"rendered":"<div class=\"content\">\n<p><strong>Toronto, 9 mars 2017 :<\/strong> L\u2019Association canadienne des annonceurs (ACA) vient de conclure des ententes de partenariats pour 2017 en vue de renforcer ses efforts de promotion de la transparence et de l\u2019imputabilit\u00e9 dans le march\u00e9 des communications et de mieux informer ses membres.<\/p>\n<p>\u00ab Le march\u00e9 des m\u00e9dias num\u00e9riques \u00e9volue \u00e0 mesure que les annonceurs exigent l\u2019adoption de normes plus rigoureuses de la part de cette industrie \u00bb, explique Ron Lund, pr\u00e9sident et chef de la direction de l\u2019ACA. \u00ab Nous avons recherch\u00e9 comme partenaires des entreprises partageant les m\u00eames valeurs que nous et qui, depuis longtemps, offrent au march\u00e9 des m\u00e9dias canadiens des conseils pertinents, une connaissance approfondie et des pratiques de gestion responsables. \u00bb<\/p>\n<p>Les nouveaux partenaires de l\u2019ACA sont :<\/p>\n<ul>\n<li><a href=\"http:\/\/www.comscore.com\/\" target=\"_blank\" rel=\"noopener\">comScore Canada<\/a><\/li>\n<li><a href=\"http:\/\/globelink.ca\/about-us\/\" target=\"_blank\" rel=\"noopener\">Globe Media Group<\/a><\/li>\n<li><a href=\"https:\/\/www.tubemogul.com\/\" target=\"_blank\" rel=\"noopener\">TubeMogul<\/a><\/li>\n<\/ul>\n<p>Tous trois font partie du comit\u00e9 consultatif de la technologie de l\u2019ACA, et conseillent son personnel sur l\u2019\u00e9tat de l\u2019industrie et sur les possibilit\u00e9s techniques afin de les aider \u00e0 formuler des lignes directrices \u00e0 l\u2019intention des annonceurs. Ils constituent souvent les premiers vers qui l\u2019ACA se tourne pour obtenir r\u00e9ponse \u00e0 ses questions en plus d\u2019\u00eatre les premiers consult\u00e9s en p\u00e9riode de r\u00e9daction de ses guides de pratique.<\/p>\n<p>Ils se joignent \u00e0 l\u2019agence <a href=\"https:\/\/www.warc.com\/\" target=\"_blank\" rel=\"noopener\">Warc<\/a>, qui agissait d\u00e9j\u00e0 comme partenaire strat\u00e9gique de l\u2019ACA.<br \/>\nPour obtenir plus d\u2019information sur les actions que l\u2019ACA pr\u00e9voit entreprendre en 2017 en mati\u00e8re de m\u00e9dias num\u00e9riques, communiquez avec Chris Williams, vice-pr\u00e9sident, Marketing num\u00e9rique \u2013 <a href=\"mailto:cwilliams@acaweb.ca\" target=\"_blank\" rel=\"noopener\">cwilliams@acaweb.ca<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Toronto, 9 mars 2017 : L\u2019Association canadienne des annonceurs (ACA) vient de conclure des ententes de partenariats pour 2017 en vue de renforcer ses efforts de promotion de la transparence et de l\u2019imputabilit\u00e9 dans le march\u00e9 des communications et de mieux informer ses membres. \u00ab Le march\u00e9 des m\u00e9dias num\u00e9riques \u00e9volue \u00e0 mesure que les [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ian Hewetson Archives - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ian Hewetson Archives - Association canadienne des annonceurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/\",\"name\":\"Ian Hewetson Archives - Association canadienne des annonceurs\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/#breadcrumb\"},\"inLanguage\":\"fr-CA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/acaweb.ca\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Ian Hewetson\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#website\",\"url\":\"https:\/\/acaweb.ca\/fr\/\",\"name\":\"Association canadienne des annonceurs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#organization\",\"name\":\"Association canadienne des annonceurs\",\"url\":\"https:\/\/acaweb.ca\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png\",\"contentUrl\":\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png\",\"width\":1595,\"height\":417,\"caption\":\"Association canadienne des annonceurs\"},\"image\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Ian Hewetson Archives - Association canadienne des annonceurs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/","og_locale":"fr_CA","og_type":"article","og_title":"Ian Hewetson Archives - Association canadienne des annonceurs","og_url":"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/","og_site_name":"Association canadienne des annonceurs","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/","url":"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/","name":"Ian Hewetson Archives - Association canadienne des annonceurs","isPartOf":{"@id":"https:\/\/acaweb.ca\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/#breadcrumb"},"inLanguage":"fr-CA"},{"@type":"BreadcrumbList","@id":"https:\/\/acaweb.ca\/fr\/tag\/ian-hewetson\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/acaweb.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"Ian Hewetson"}]},{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/fr\/#website","url":"https:\/\/acaweb.ca\/fr\/","name":"Association canadienne des annonceurs","description":"","publisher":{"@id":"https:\/\/acaweb.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/acaweb.ca\/fr\/#organization","name":"Association canadienne des annonceurs","url":"https:\/\/acaweb.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png","contentUrl":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png","width":1595,"height":417,"caption":"Association canadienne des annonceurs"},"image":{"@id":"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/58"}],"collection":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/comments?post=58"}],"version-history":[{"count":0,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/58\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/52"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/media?parent=58"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}