{"id":4533,"date":"2020-10-20T16:22:10","date_gmt":"2020-10-20T20:22:10","guid":{"rendered":"https:\/\/acaweb.ca\/fr\/?page_id=4533"},"modified":"2020-10-20T16:22:10","modified_gmt":"2020-10-20T20:22:10","slug":"bethanie-butcher-de-pg-se-joint-au-conseil-de-laca","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/bethanie-butcher-de-pg-se-joint-au-conseil-de-laca\/","title":{"rendered":"Bethanie Butcher de P&#038;G se joint au conseil de l\u2019ACA"},"content":{"rendered":"<h3>\n<ul>\n<li>Bethanie Butcher, vice-pr\u00e9sidente, Op\u00e9rations marketing &#038; analytique de P&#038;G Canada, le g\u00e9ant de l\u2019industrie des produits de consommation emball\u00e9s, se joint \u00e0 dix autres sommit\u00e9s en marketing<\/li>\n<\/ul>\n<\/h3>\n<p><strong>21 octobre 2020 : <\/strong>L\u2019Association canadienne des annonceurs (ACA) annonce aujourd\u2019hui la nomination de Bethanie Butcher \u00e0 son conseil d\u2019administration pour 2020-2021.<\/p>\n<p>Bethanie Butcher est vice-pr\u00e9sidente, Op\u00e9rations marketing &#038; analytique chez P&#038;G Canada. Elle a fait ses d\u00e9buts chez P&#038;G en 2003 et a depuis gravi les \u00e9chelons de l\u2019entreprise en passant par plusieurs pays. Elle s\u2019est r\u00e9cemment r\u00e9install\u00e9e chez P&#038;G Canada pour superviser l\u2019ensemble des communications et de la planification m\u00e9dia de l\u2019entreprise au Canada et pour s\u2019assurer que les donn\u00e9es d\u2019analyses et toutes les connaissances sur les march\u00e9s et les consommateurs sont int\u00e9gr\u00e9es aux principales d\u00e9cisions d\u2019affaires. Elle se r\u00e9jouit de retrouver le conseil de l\u2019ACA et de pouvoir faire une diff\u00e9rence sur des enjeux cl\u00e9s de l\u2019industrie comme la transparence des m\u00e9dias et l\u2019\u00e9valuation multim\u00e9dia.<\/p>\n<p>\u00ab\u2009L\u2019exp\u00e9rience de Bethanie dans l\u2019univers international des produits de consommation emball\u00e9s et sa propension \u00e0 toujours mettre \u00e0 profit les donn\u00e9es existantes font d\u2019elle une excellente recrue pour notre conseil. Elle et ses pairs assurent un leadership \u00e9clair\u00e9 essentiel \u00e0 l\u2019ACA et \u00e0 l\u2019industrie dans son ensemble\u2009\u00bb, explique Ron Lund, pr\u00e9sident et chef de la direction, ACA.<\/p>\n<p>Membres actuels du Conseil de l\u2019ACA : <\/p>\n<ul>\n<li>Pr\u00e9sidence : Moya Brown, vice-pr\u00e9sidente principale, Marketing, strat\u00e9gie de marque et exp\u00e9rience, IG Wealth Management<\/li>\n<li>Ian Adler, directeur du Marketing, PepsiCo Foods Canada<\/li>\n<li>Todd Allen, vice-pr\u00e9sident, Marketing, Canada, Brasseries Labatt du Canada \u2013 AB InBev<\/li>\n<li>Esther Benzie, vice-pr\u00e9sidente, Marketing et communication client, Banque CIBC<\/li>\n<li>Wes Brown, vice-pr\u00e9sident, Gestion de la marque \u2013 d\u00e9taillants, Les Compagnies Loblaws limit\u00e9e<\/li>\n<li>Pranav Chandan, directeur du marketing \u2013 Beaut\u00e9 et soins personnels, soins \u00e0 domicile, Unilever<\/li>\n<li>Tracey Cooke, vice-pr\u00e9sidente, Excellence en communication et marketing, Nestl\u00e9 Canada<\/li>\n<li>D\u2019Arcy Finley, vice-pr\u00e9sident, Marketing, Aliments Maple Leaf inc.<\/li>\n<li>Tammy Sadinsky, vice-pr\u00e9sidente, Communications marketing, Walmart<\/li>\n<li>Alfredo Tan, chef, Marketing et division num\u00e9rique, WestJet<\/li>\n<li>Ron Lund, pr\u00e9sident et chef de la direction, Association canadienne des annonceurs<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>Bethanie Butcher, vice-pr\u00e9sidente, Op\u00e9rations marketing &#038; analytique de P&#038;G Canada, le g\u00e9ant de l\u2019industrie des produits de consommation emball\u00e9s, se joint \u00e0 dix autres sommit\u00e9s en marketing<\/p>\n","protected":false},"author":1,"featured_media":4535,"parent":52,"menu_order":195,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - 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