{"id":347,"date":"2017-10-30T15:10:51","date_gmt":"2017-10-30T19:10:51","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/?page_id=347"},"modified":"2024-06-24T16:28:13","modified_gmt":"2024-06-24T20:28:13","slug":"evaluation-des-medias","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/leadership\/initiatives-actuelles\/evaluation-des-medias\/","title":{"rendered":"\u00c9valuation multim\u00e9dia"},"content":{"rendered":"

\u00c0 l\u2019heure actuelle, les annonceurs et leurs agences doivent travailler avec des donn\u00e9es en silos, ce qui complique l\u2019int\u00e9gration de la planification des campagnes et des strat\u00e9gies d\u2019achat.<\/p>\n

En 2019, l\u2019ACA s\u2019est jointe le \u00ab\u2009Cross Media Working Group\u2009\u00bb auquel participent plusieurs des plus grands annonceurs et radiodiffuseurs au monde ainsi que plusieurs plateformes num\u00e9riques, firmes de technologie, soci\u00e9t\u00e9s de portefeuille d\u2019agences et associations publicitaires de premier plan. L\u2019objectif de ce groupe est d\u2019acc\u00e9l\u00e9rer l\u2019uniformisation des m\u00e9thodes d\u2019\u00e9valuation afin d\u2019\u00e9viter la mise au point de solutions diff\u00e9rentes pour chaque march\u00e9. Il a aussi pour but de trouver une solution aux probl\u00e8mes de v\u00e9rification et d\u2019\u00e9valuation par des tiers d\u00e9crits dans la Charte des m\u00e9dias de la WFA.<\/p>\n

\u00c0 l\u2019automne 2020, la WFA (World Federation of Advertisers) a d\u00e9voil\u00e9 une d\u00e9marche structur\u00e9e et une proposition technique<\/a> centr\u00e9es sur les annonceurs pour faciliter l\u2019adoption d\u2019une approche uniformis\u00e9e en mati\u00e8re d\u2019\u00e9valuation multim\u00e9dia. Simultan\u00e9ment, l\u2019ACA a cr\u00e9\u00e9 un comit\u00e9 d\u2019\u00e9valuation multim\u00e9dia<\/a> pour satisfaire aux besoins des annonceurs et superviser la mise en place d\u2019une m\u00eame approche uniformis\u00e9e au Canada.<\/p>\n

Au printemps 2021, le Comit\u00e9 sur l\u2019\u00e9valuation multim\u00e9dia a d\u00e9voil\u00e9 les d\u00e9tails de cette initiative<\/a>, la composition de son comit\u00e9 dont les membres repr\u00e9sentent 11 annonceurs nationaux canadiens, et l\u2019\u00e9ch\u00e9ancier du projet.<\/p>\n

Le 7 septembre 2021.<\/strong> L\u2019ACA a nomm\u00e9 l\u2019ancienne vice-pr\u00e9sidente, Marketing et m\u00e9dia de Walmart, Jennifer Holgate, directrice, \u00c9valuation multim\u00e9dia. Elle guidera la mise en \u0153uvre concert\u00e9e d\u2019une solution d\u2019\u00e9valuation multim\u00e9dia (\u00c9MM) au Canada. Consultez le communiqu\u00e9 de presse pour en savoir plus.<\/a><\/p>\n

Le mandate du comit\u00e9 sur l’\u00e9valuation multim\u00e9dia de l’ACA est de: Superviser, acc\u00e9l\u00e9rer et permettre la mise en\u00a0<\/span><\/span>\u0153uvre\u00a0<\/span><\/span>collaborative<\/span><\/span><\/strong>\u00a0d’une solution\u00a0<\/span><\/span>d\u2019\u00e9valuation multim\u00e9dia au Canada,\u00a0 dans un\u00a0<\/span><\/span>d\u00e9lai appropri\u00e9<\/span><\/span><\/strong>,\u00a0<\/span><\/span>en maximisant\u00a0<\/span><\/span>l’apprentissage<\/span><\/span><\/strong>\u00a0<\/span><\/span>\u00e0 partir d’autres march\u00e9s.<\/span><\/span>\u200b<\/span><\/p>\n

Rejoignez le comit\u00e9! Veuillez envoyer un courriel \u00e0 Judy Davey<\/a> pour en savoir plus sur cette initiative.<\/h3>\n

 <\/p>\n

Ressources connexes<\/h3>\n

D\u00e9marche structur\u00e9e d’\u00e9valuation multim\u00e9dia Halo<\/a> (WFA, ANA, ISBA) (anglais seulement)
\n<\/em>Mise<\/a> \u00e0 jour de l’initiative canadienne d’\u00e9valuation multim\u00e9dia de l’ACA pour le Halo Community Summit<\/a> – janvier 2024 (anglais seulement)
\n<\/em>Fiche informative sur l’\u00e9valuation multim\u00e9dia<\/a>
\n<\/em>Pr\u00e9sentation de Numeris sur les avanc\u00e9es canadiennes sur l’\u00e9valuation multim\u00e9dia – Halo Community Summit<\/a> – janvier 2024 (anglais seulement)<\/em>
\nAdvertiser Agency Advisory Committee Needs Assessment Report<\/a> – mars 2023 (anglais seulement)<\/em>
\nMedia Vendor Advisory Committee Measurement Capabilities Report<\/a> – ao\u00fbt 2023 (anglais seulement)<\/em>
\nInitiative d’\u00e9valuation multim\u00e9dia de l’ACA – de quoi s’agit-il ?<\/a> (anglais seulement)<\/em>
\nCharte mondiale des m\u00e9dias de la WFA<\/a> (2023)
\n\u00c0 quand une mesure multim\u00e9dia uniforme au pays?<\/a>
\n\u00c9tablissement des principes d\u2019une nouvelle approche dans l\u2019\u00e9valuation multim\u00e9dia<\/a>
\n<\/p>\n

Info-annonceurs<\/h3>\n
\"membersCe symbole signifie que vous devez \u00eatre membre de l\u2019ACA pour acc\u00e9der \u00e0 ce contenu.<\/em>(24 septembre 2020) Les annonceurs mondiaux lancent une nouvelle approche en mati\u00e8re d\u2019\u00e9valuation multim\u00e9dia<\/a>\"members
\n(7 octobre 2019) Les annonceurs mondiaux lancent une initiative en vue d\u2019\u00e9tablir les principes de l\u2019\u00e9valuation multim\u00e9dia<\/a>\"members<\/div>\n

Communiqu\u00e9s<\/h3>\n

(7 f\u00e9vrier 2024) L\u2019ACA amorce un processus de demande d\u2019information pour l\u2019\u00e9valuation multim\u00e9dia<\/a>
\n(8 septembre 2023) L\u2019industrie s\u2019aligne pour am\u00e9liorer l\u2019\u00e9valuation multim\u00e9dia<\/a>
\n(7 septembre 2021) L\u2019ancienne dirigeante du groupe m\u00e9dia Walmart d\u00e9sign\u00e9e pour superviser l\u2019initiative sur l\u2019\u00e9valuation multim\u00e9dia de l\u2019ACA<\/a>
\n(29 octobre 2020) L\u2019\u00e9valuation multim\u00e9dia sur le point de changer au Canada<\/a>
\n(24 septembre 2020) Les annonceurs mondiaux lancent une nouvelle approche en mati\u00e8re d\u2019\u00e9valuation multim\u00e9dia<\/a>
\n(7 octobre 2019) Les annonceurs mondiaux entreprennent d\u2019\u00e9tablir les principes de l\u2019\u00e9valuation multim\u00e9dia<\/a><\/p>\n

Blogue<\/h3>\n

(F\u00e9vrier 2016) Design exp\u00e9rimental : \u00e9valuer l\u2019efficacit\u00e9 des m\u00e9dias<\/a><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

\u00c0 l\u2019heure actuelle, les annonceurs et leurs agences doivent travailler avec des donn\u00e9es en silos, ce qui complique l\u2019int\u00e9gration de la planification des campagnes et des strat\u00e9gies d\u2019achat. En 2019, l\u2019ACA s\u2019est jointe le \u00ab\u2009Cross Media Working Group\u2009\u00bb auquel participent plusieurs des plus grands annonceurs et radiodiffuseurs au monde ainsi que plusieurs plateformes num\u00e9riques, firmes […]<\/p>\n","protected":false},"author":2,"featured_media":6729,"parent":340,"menu_order":3,"comment_status":"closed","ping_status":"closed","template":"leadership-grandchild.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"\nPreethy Vaidyanathan Archives - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/tag\/preethy-vaidyanathan\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Preethy Vaidyanathan Archives - Association canadienne des annonceurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/fr\/tag\/preethy-vaidyanathan\/\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/acaweb.ca\/fr\/tag\/preethy-vaidyanathan\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/tag\/preethy-vaidyanathan\/\",\"name\":\"Preethy Vaidyanathan Archives - 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