{"id":339,"date":"2017-10-13T13:24:03","date_gmt":"2017-10-13T17:24:03","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/?page_id=339"},"modified":"2025-07-28T14:28:56","modified_gmt":"2025-07-28T18:28:56","slug":"leadership","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/leadership\/","title":{"rendered":"Leadership"},"content":{"rendered":"<h2>L\u2019ACA d\u00e9fend la cause des annonceurs par ses repr\u00e9sentations aupr\u00e8s des gouvernements et des organismes de l\u2019industrie.<\/h2>\n<p>Nous prenons l\u2019initiative au nom de nos membres pour qu\u2019ils puissent op\u00e9rer dans un march\u00e9 transparent et imputable, tout en d\u00e9fendant leur droit d\u2019annoncer efficacement, de mani\u00e8re responsable et \u00e0 co\u00fbt raisonnable.<\/p>\n<p>Nous intervenons r\u00e9guli\u00e8rement devant les organismes gouvernementaux essentiels, comme le <em>Conseil de la radiodiffusion et des t\u00e9l\u00e9communications canadiennes (CRTC), <\/em>le<em> Bureau de la concurrence, <\/em>le<em> Commissariat \u00e0 la vie priv\u00e9e <\/em>et<em> les comit\u00e9s des communes<\/em>, ainsi que d\u2019autres services gouvernements f\u00e9d\u00e9raux et provinciaux. Nos activit\u00e9s de repr\u00e9sentations gouvernementales et r\u00e9glementaires se fondent sur les principes suivants\u00a0:<\/p>\n<ul>\n<li>Les annonceurs doivent agir de mani\u00e8re responsable<\/li>\n<li>Les annonceurs ont le droit d\u2019annoncer librement<\/li>\n<li>Les annonceurs contribuent de fa\u00e7on importante \u00e0 l\u2019\u00e9conomie et \u00e0 la culture canadiennes<\/li>\n<li>Les annonceurs appuient une \u00e9conomie dynamique et concurrentielle<\/li>\n<\/ul>\n<p>L\u2019ACA croit que l\u2019autor\u00e9gulation est le meilleur mod\u00e8le possible pour l\u2019industrie de la publicit\u00e9. Elle prot\u00e8ge \u00e0 la fois les consommateurs et les entreprises sans nuire \u00e0 l\u2019innovation ou \u00e0 l\u2019\u00e9conomie. L\u2019ACA a jou\u00e9 un r\u00f4le cl\u00e9 dans la cr\u00e9ation d\u2019organismes d\u2019autor\u00e9gulation de la publicit\u00e9 capables de d\u00e9fendre les int\u00e9r\u00eats du public et de l\u2019industrie, comme\u00a0:<\/p>\n<ul>\n<li>Les <a href=\"http:\/\/www.adstandards.com\/fr\/index.aspx\" target=\"_blank\" rel=\"noopener\">Normes canadiennes de la publicit\u00e9 <\/a>(1957)<\/li>\n<li>La Digital Advertising Alliance of Canada (2013) et la cr\u00e9ation du programme d\u2019autor\u00e9gulation <a href=\"http:\/\/youradchoices.ca\/fr\/\" target=\"_blank\" rel=\"noopener\">Choix de pub<\/a> pour la publicit\u00e9 en ligne bas\u00e9e sur les int\u00e9r\u00eats des utilisateurs.<\/li>\n<\/ul>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ACA d\u00e9fend la cause des annonceurs par ses repr\u00e9sentations aupr\u00e8s des gouvernements et des organismes de l\u2019industrie. Nous prenons l\u2019initiative au nom de nos membres pour qu\u2019ils puissent op\u00e9rer dans un march\u00e9 transparent et imputable, tout en d\u00e9fendant leur droit d\u2019annoncer efficacement, de mani\u00e8re responsable et \u00e0 co\u00fbt raisonnable. Nous intervenons r\u00e9guli\u00e8rement devant les organismes [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"leadership.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>conseils Archives - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/tag\/conseils\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"conseils Archives - Association canadienne des annonceurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/fr\/tag\/conseils\/\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/acaweb.ca\/fr\/tag\/conseils\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/tag\/conseils\/\",\"name\":\"conseils Archives - Association canadienne des annonceurs\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#website\"},\"breadcrumb\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/tag\/conseils\/#breadcrumb\"},\"inLanguage\":\"fr-CA\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/acaweb.ca\/fr\/tag\/conseils\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Accueil\",\"item\":\"https:\/\/acaweb.ca\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"conseils\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#website\",\"url\":\"https:\/\/acaweb.ca\/fr\/\",\"name\":\"Association canadienne des annonceurs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#organization\",\"name\":\"Association canadienne des annonceurs\",\"url\":\"https:\/\/acaweb.ca\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png\",\"contentUrl\":\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png\",\"width\":1595,\"height\":417,\"caption\":\"Association canadienne des annonceurs\"},\"image\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"conseils Archives - Association canadienne des annonceurs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/acaweb.ca\/fr\/tag\/conseils\/","og_locale":"fr_CA","og_type":"article","og_title":"conseils Archives - Association canadienne des annonceurs","og_url":"https:\/\/acaweb.ca\/fr\/tag\/conseils\/","og_site_name":"Association canadienne des annonceurs","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":"https:\/\/acaweb.ca\/fr\/tag\/conseils\/","url":"https:\/\/acaweb.ca\/fr\/tag\/conseils\/","name":"conseils Archives - Association canadienne des annonceurs","isPartOf":{"@id":"https:\/\/acaweb.ca\/fr\/#website"},"breadcrumb":{"@id":"https:\/\/acaweb.ca\/fr\/tag\/conseils\/#breadcrumb"},"inLanguage":"fr-CA"},{"@type":"BreadcrumbList","@id":"https:\/\/acaweb.ca\/fr\/tag\/conseils\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Accueil","item":"https:\/\/acaweb.ca\/fr\/"},{"@type":"ListItem","position":2,"name":"conseils"}]},{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/fr\/#website","url":"https:\/\/acaweb.ca\/fr\/","name":"Association canadienne des annonceurs","description":"","publisher":{"@id":"https:\/\/acaweb.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/acaweb.ca\/fr\/#organization","name":"Association canadienne des annonceurs","url":"https:\/\/acaweb.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png","contentUrl":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png","width":1595,"height":417,"caption":"Association canadienne des annonceurs"},"image":{"@id":"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/339"}],"collection":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/comments?post=339"}],"version-history":[{"count":1,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/339\/revisions"}],"predecessor-version":[{"id":6080,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/339\/revisions\/6080"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/media?parent=339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}