{"id":3378,"date":"2018-08-13T10:13:41","date_gmt":"2018-08-13T14:13:41","guid":{"rendered":"http:\/\/acaweb.ca\/fr\/?page_id=3378"},"modified":"2019-09-09T14:02:54","modified_gmt":"2019-09-09T18:02:54","slug":"lettre-ouverte-aux-editeurs-ads-txt-est-essentiel","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/a-propos-de-nous\/ressources-pour-les-medias\/lettre-ouverte-aux-editeurs-ads-txt-est-essentiel\/","title":{"rendered":"Lettre ouverte aux \u00e9diteurs : Ads.txt est essentiel"},"content":{"rendered":"<h2>\n<ul>\n<li>L\u2019ACA recommande \u00e0 ses membres d\u2019effectuer leurs achats m\u00e9dias exclusivement aupr\u00e8s d\u2019\u00e9diteurs utilisant le protocole Ads.txt.<\/li>\n<li>Le protocole Ads.txt combat le trafic non valide et am\u00e9liore la transparence des m\u00e9dias dans la cha\u00eene d\u2019approvisionnement des m\u00e9dias num\u00e9riques.<\/li>\n<\/ul>\n<\/h2>\n<p><strong>Toronto, 13 ao\u00fbt 2018 : <\/strong> Les annonceurs compren\u00acnent depuis longtemps les probl\u00e8mes affligeant la cha\u00eene d\u2019approvisionnement des m\u00e9dias num\u00e9rique et encouragent leurs partenaires \u00e0 mettre au point des solutions pour lutter contre le trafic non valide et pour am\u00e9liorer la transparence des transactions dans ce domaine. Sur l\u2019avis de son comit\u00e9 consul\u00actatif des technologies et apr\u00e8s l\u2019approbation de son comit\u00e9 du marketing num\u00e9rique ainsi que de son conseil d\u2019administration, l\u2019Association canadienne des annonceurs (ACA) a d\u00e9cid\u00e9 de promouvoir aupr\u00e8s de ses membres l\u2019int\u00e9gration du protocole Ads.txt dans leur processus d\u2019achat m\u00e9dia.<\/p>\n<p>L\u2019ACA consid\u00e8re que ce dernier prot\u00e8ge de fa\u00e7on substantielle les investissements des annonceurs en publicit\u00e9 num\u00e9rique contre la fraude et est bien appuy\u00e9 par l\u2019industrie. Par cons\u00e9quent, <strong> veuillez noter que le 1er octobre, nous recommanderons aux membres de n\u2019effectuer leurs achats m\u00e9dias num\u00e9riques qu\u2019aupr\u00e8s d\u2019\u00e9diteurs ayant publi\u00e9 un fichier Ads.txt actif et correct. <\/strong><\/p>\n<p>Cet endossement se limite \u00e0 la publicit\u00e9 statique et vid\u00e9o diffus\u00e9e sur ordinateurs de bureau, en attendant le perfectionnement et les tests d\u2019une solution semblable pour les plateformes mobiles. Les perfectionnements futurs \u00e0 partir du format Ads.txt dans le protocole Open RTB 3.0, comme Ads.cert, sont \u00e9galement les bienvenus.<\/p>\n<p>Nous encourageons les acheteurs m\u00e9dia \u00e0 recourir \u00e0 des solutions issues de l\u2019industrie pour effectuer la v\u00e9rification de l\u2019espace m\u00e9dia obtenu des \u00e9diteurs \u00e0 travers leurs revendeurs autoris\u00e9s. Nous encourageons aussi les annonceurs \u00e0 utiliser leurs ententes contractuelles avec leurs agences d\u2019achat m\u00e9dia pour traiter des achats non conformes ou des inventaires trompeurs.<\/p>\n<p>Pour plus d\u2019information sur Ads.tx, veuillez communiquer avec Chris Williams, notre vice-pr\u00e9sident, Marketing num\u00e9rique \u00e0 <a href=\"mailto:cwilliams@acaweb.ca\">cwilliams@acaweb.ca<\/a> \/ 416-964-3805 poste 1002.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>L\u2019ACA recommande \u00e0 ses membres d\u2019effectuer leurs achats m\u00e9dias exclusivement aupr\u00e8s d\u2019\u00e9diteurs utilisant le protocole Ads.txt. Le protocole Ads.txt combat le trafic non valide et am\u00e9liore la transparence des m\u00e9dias dans la cha\u00eene d\u2019approvisionnement des m\u00e9dias num\u00e9riques. Toronto, 13 ao\u00fbt 2018 : Les annonceurs compren\u00acnent depuis longtemps les probl\u00e8mes affligeant la cha\u00eene d\u2019approvisionnement des m\u00e9dias [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":52,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" 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