{"id":145,"date":"2017-10-10T11:01:12","date_gmt":"2017-10-10T15:01:12","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/?page_id=145"},"modified":"2017-10-27T21:22:28","modified_gmt":"2017-10-28T01:22:28","slug":"achats-media-programmatiques","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/services-conseils-confidentiels\/achats-media-programmatiques\/","title":{"rendered":"Achats m\u00e9dia programmatiques"},"content":{"rendered":"<p>La triste r\u00e9alit\u00e9 dans le domaine des achats publicitaires automatis\u00e9s, c\u2019est que les annonceurs perdent des millions \u00e0 cause de la fraude et du manque de transparence des transactions d\u2019achat. Consultez l\u2019ACA pour obtenir des conseils \u00e0 ce propos ou pour une analyse de la valeur de vos investissements en m\u00e9dias num\u00e9riques.<\/p>\n<p><strong>Ressources connexes :<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-1035\" src=\"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/ACA-Fraude-FR-cover.jpg\" alt=\"ACA-BotFraud-EN-cover\" width=\"85\" height=\"110\" \/><\/p>\n<p><u><a href=\"http:\/\/www.acaweb.ca\/fr\/resource\/la-fraude-dans-la-publicite-numerique\/\">La fraude dans la publicit\u00e9 num\u00e9rique<\/a><\/u><\/a><br \/>\n<em>\u00c9tude canadienne sur le trafic non valide (2017)<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-903\" src=\"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/GUIDE_mC\u0327diasNumC\u0327riques_1rePartie-COVER.jpg\" alt=\"ACA-1-AuditingGuide-10Questions-COVER\" width=\"85\" height=\"110\" \/><\/p>\n<p><a href=\"http:\/\/www.acaweb.ca\/fr\/resource\/guide-dachat-et-daudit-des-medias-numeriques\/\"><u>Guide d\u2019achat et d\u2019audit des m\u00e9dias num\u00e9riques<\/u><\/a><br \/>\n<em>(2017)<\/em><br \/>\n<em>1<sup>re<\/sup> partie : 10 questions essentielles<br \/>\n2<sup>e<\/sup> partie : Cr\u00e9er une liste d\u2019inclusion<br \/>\n3<sup>e<\/sup> partie : L\u2019audit des m\u00e9dias num\u00e9riques<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-903\" src=\"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/Programmatic-Study-cover-FR-232x300.jpg\" alt=\"ACA-1-AuditingGuide-10Questions-COVER\" width=\"85\" height=\"110\" \/><\/p>\n<p><a href=\"http:\/\/www.acaweb.ca\/fr\/resource\/medias-programmatiques-dissiper-le-brouillard-financier\/\"><u>M\u00e9dias programmatiques : dissiper le brouillard financier<\/u><\/a><br \/>\n<em>Analyse des transactions d\u2019achat programmatiques\u00a0(2017)<\/em><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-993\" src=\"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/ACA-AgencyCompPaidSEM-FR-cover-232x300.jpg\" alt=\"ACA-AgencyCompPaidSEM-EN-cover\" width=\"85\" height=\"110\" \/><\/p>\n<p><a href=\"http:\/\/www.acaweb.ca\/fr\/resource\/guide-de-remuneration-dagence-pour-les-campagnes-de-marketing-par-referencement-payant\/\"><u>Guide de r\u00e9mun\u00e9ration d\u2019agence pour les campagnes de marketing par r\u00e9f\u00e9rencement payant<\/u><\/a><br \/>\n<em>(2016)<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La triste r\u00e9alit\u00e9 dans le domaine des achats publicitaires automatis\u00e9s, c\u2019est que les annonceurs perdent des millions \u00e0 cause de la fraude et du manque de transparence des transactions d\u2019achat. Consultez l\u2019ACA pour obtenir des conseils \u00e0 ce propos ou pour une analyse de la valeur de vos investissements en m\u00e9dias num\u00e9riques. Ressources connexes : [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":146,"parent":131,"menu_order":7,"comment_status":"closed","ping_status":"closed","template":"confidential-consultations-child.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":null,\"url\":\"\",\"name\":\"\",\"isPartOf\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#website\"},\"inLanguage\":\"fr-CA\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#website\",\"url\":\"https:\/\/acaweb.ca\/fr\/\",\"name\":\"Association canadienne des annonceurs\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/acaweb.ca\/fr\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-CA\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#organization\",\"name\":\"Association canadienne des annonceurs\",\"url\":\"https:\/\/acaweb.ca\/fr\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-CA\",\"@id\":\"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png\",\"contentUrl\":\"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png\",\"width\":1595,\"height\":417,\"caption\":\"Association canadienne des annonceurs\"},\"image\":{\"@id\":\"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Association canadienne des annonceurs","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"og_locale":"fr_CA","og_type":"article","og_site_name":"Association canadienne des annonceurs","twitter_card":"summary_large_image","schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"CollectionPage","@id":null,"url":"","name":"","isPartOf":{"@id":"https:\/\/acaweb.ca\/fr\/#website"},"inLanguage":"fr-CA"},{"@type":"WebSite","@id":"https:\/\/acaweb.ca\/fr\/#website","url":"https:\/\/acaweb.ca\/fr\/","name":"Association canadienne des annonceurs","description":"","publisher":{"@id":"https:\/\/acaweb.ca\/fr\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/acaweb.ca\/fr\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-CA"},{"@type":"Organization","@id":"https:\/\/acaweb.ca\/fr\/#organization","name":"Association canadienne des annonceurs","url":"https:\/\/acaweb.ca\/fr\/","logo":{"@type":"ImageObject","inLanguage":"fr-CA","@id":"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/","url":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png","contentUrl":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/cropped-ACA-FR-logo-colour.png","width":1595,"height":417,"caption":"Association canadienne des annonceurs"},"image":{"@id":"https:\/\/acaweb.ca\/fr\/#\/schema\/logo\/image\/"}}]}},"_links":{"self":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/145"}],"collection":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/comments?post=145"}],"version-history":[{"count":0,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/145\/revisions"}],"up":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/pages\/131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/media\/146"}],"wp:attachment":[{"href":"https:\/\/acaweb.ca\/fr\/wp-json\/wp\/v2\/media?parent=145"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}