{"id":139,"date":"2017-10-10T11:01:13","date_gmt":"2017-10-10T15:01:13","guid":{"rendered":"http:\/\/www.acaweb.ca\/fr\/?page_id=139"},"modified":"2020-07-07T12:48:42","modified_gmt":"2020-07-07T16:48:42","slug":"audit-de-performance","status":"publish","type":"page","link":"https:\/\/acaweb.ca\/fr\/services-conseils-confidentiels\/audit-de-performance\/","title":{"rendered":"Audit de performance"},"content":{"rendered":"<p>Une relation client-agence r\u00e9ussie comprend des revues r\u00e9guli\u00e8res (au moins une fois par an) des objectifs sur lesquels les deux parties se sont entendues et l\u2019\u00e9valuation des progr\u00e8s r\u00e9alis\u00e9s dans l\u2019atteinte de ces r\u00e9sultats. L\u2019audit des performances de l\u2019agence commence au jour 1 (et non au jour 365) de la relation afin de s\u2019assurer que les objectifs, les buts, les r\u00f4les et les responsabilit\u00e9s de chacune des parties orientent cette relation d\u00e8s de d\u00e9part. L\u2019ACA peut vous aider \u00e0 structurer vos audits de performance afin de refl\u00e9ter le mieux possible vos besoins en communications marketing.<\/p>\n<p><strong>Ressources connexes :<\/strong><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-903\" src=\"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2017\/10\/GUIDE_mC%CC%A7diasNumC%CC%A7riques_1rePartie-COVER-232x300.jpg\" alt=\"ACA-1-AuditingGuide-10Questions-COVER\" width=\"85\" height=\"110\" \/><\/p>\n<p><a href=\"http:\/\/www.acaweb.ca\/fr\/resource\/guide-dachat-et-daudit-des-medias-numeriques\/\"><u>Guide d\u2019achat et d\u2019audit des m\u00e9dias num\u00e9riques<\/u><\/a><br \/>\n(2017)<br \/>\n<em>1<sup>re<\/sup> partie : 10 questions essentielles<br \/>\n2<sup>e<\/sup> partie : Cr\u00e9er une liste d\u2019inclusion<br \/>\n3<sup>e<\/sup> partie : L\u2019audit des m\u00e9dias num\u00e9riques<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Une relation client-agence r\u00e9ussie comprend des revues r\u00e9guli\u00e8res (au moins une fois par an) des objectifs sur lesquels les deux parties se sont entendues et l\u2019\u00e9valuation des progr\u00e8s r\u00e9alis\u00e9s dans l\u2019atteinte de ces r\u00e9sultats. L\u2019audit des performances de l\u2019agence commence au jour 1 (et non au jour 365) de la relation afin de s\u2019assurer que [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":140,"parent":131,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"confidential-consultations-child.php","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>commandite Archives - Association canadienne des annonceurs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/fr\/tag\/commandite\/\" \/>\n<meta property=\"og:locale\" content=\"fr_CA\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"commandite Archives - Association canadienne des annonceurs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/fr\/tag\/commandite\/\" \/>\n<meta property=\"og:site_name\" content=\"Association canadienne des annonceurs\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"CollectionPage\",\"@id\":\"https:\/\/acaweb.ca\/fr\/tag\/commandite\/\",\"url\":\"https:\/\/acaweb.ca\/fr\/tag\/commandite\/\",\"name\":\"commandite Archives - 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