{"version":"1.0","provider_name":"Association canadienne des annonceurs","provider_url":"https:\/\/acaweb.ca\/fr","author_name":"ACA Team","author_url":"https:\/\/acaweb.ca\/fr\/author\/webadmin\/","title":"Perspectives d\u2019un brief - Association canadienne des annonceurs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"i2mi2ZH5k0\"><a href=\"https:\/\/acaweb.ca\/fr\/events\/perspectives-dun-brief\/\">Perspectives d\u2019un brief<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/fr\/events\/perspectives-dun-brief\/embed\/#?secret=i2mi2ZH5k0\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Perspectives d\u2019un brief\u00a0\u00bb &#8212; Association canadienne des annonceurs\" data-secret=\"i2mi2ZH5k0\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","thumbnail_url":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2022\/01\/hal-gatewood-unsplash.jpg","thumbnail_width":640,"thumbnail_height":427,"description":"Dans la relation client-agence, il y a peu de processus aussi tendus ou remplis de pi\u00e8ges potentiels que le processus de briefing. Il peut sembler que chaque \u00e9tape, du brief client au brief de cr\u00e9ation et s\u2019\u00e9tendant jusqu\u2019\u00e0 la production cr\u00e9ative, se r\u00e9v\u00e8le une opportunit\u00e9 de d\u00e9saccord, d\u2019incompr\u00e9hension ou pire encore. Mais nul besoin qu\u2019il en soit ainsi."}