{"version":"1.0","provider_name":"Association canadienne des annonceurs","provider_url":"https:\/\/acaweb.ca\/fr","author_name":"mcalmontdarren","author_url":"https:\/\/acaweb.ca\/fr\/author\/mcalmontdarren\/","title":"Trouver son public dans un contexte d\u00e9mographique changeant - Association canadienne des annonceurs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"kKtn3ukQUN\"><a href=\"https:\/\/acaweb.ca\/fr\/2022\/trouver-son-public-dans-un-contexte-demographique-changeant\/\">Trouver son public dans un contexte d\u00e9mographique changeant<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/fr\/2022\/trouver-son-public-dans-un-contexte-demographique-changeant\/embed\/#?secret=kKtn3ukQUN\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Trouver son public dans un contexte d\u00e9mographique changeant\u00a0\u00bb &#8212; Association canadienne des annonceurs\" data-secret=\"kKtn3ukQUN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"La pand\u00e9mie a perturb\u00e9 nos comportements, mais les publics cibles initiaux ont \u00e9galement chang\u00e9 et continueront d\u2019\u00e9voluer pour quelques ann\u00e9es encore. En tant que sp\u00e9cialistes du marketing, nous devons demeurer constamment \u00e0 l\u2019aff\u00fbt de la composition de la population non seulement afin de choisir judicieusement les histoires que nous souhaitons raconter, mais surtout, afin de d\u00e9cider de quelle fa\u00e7on nous allons rejoindre les publics \u00e0 qui nous voulons raconter ces histoires.\u00a0\u00a0","thumbnail_url":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2022\/07\/Finding-Your-Audience-1-300x169.png"}