{"version":"1.0","provider_name":"Association canadienne des annonceurs","provider_url":"https:\/\/acaweb.ca\/fr","author_name":"equipeaca","author_url":"https:\/\/acaweb.ca\/fr\/author\/equipeaca\/","title":"Comment cr\u00e9er une marque aim\u00e9e - Association canadienne des annonceurs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5S7QsoUHG8\"><a href=\"https:\/\/acaweb.ca\/fr\/2019\/comment-creer-une-marque-aimee\/\">Comment cr\u00e9er une marque aim\u00e9e<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/fr\/2019\/comment-creer-une-marque-aimee\/embed\/#?secret=5S7QsoUHG8\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Comment cr\u00e9er une marque aim\u00e9e\u00a0\u00bb &#8212; Association canadienne des annonceurs\" data-secret=\"5S7QsoUHG8\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Qu\u2019ont en commun des marques comme Ferrari, Apple et Starbucks? Les consommateurs n\u2019aiment pas que leurs produits, ils aiment la marque.   Lors d\u2019un r\u00e9cent webinaire de l\u2019ACA, Graham Robertson, l\u2019auteur de Beloved Brands, a parl\u00e9 de l\u2019\u00e9laboration d\u2019un concept de marque et des relations qu\u2019une telle id\u00e9e permet d\u2019\u00e9tablir avec les consommateurs.","thumbnail_url":"https:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2019\/10\/bright-color-colorful-708513-300x200.jpg"}