{"version":"1.0","provider_name":"Association canadienne des annonceurs","provider_url":"https:\/\/acaweb.ca\/fr","author_name":"ACA Team","author_url":"https:\/\/acaweb.ca\/fr\/author\/webadmin\/","title":"Publicit\u00e9 t\u00e9l\u00e9 : le chemin de la rentabilit\u00e9 - Association canadienne des annonceurs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"4lynkmKcWO\"><a href=\"https:\/\/acaweb.ca\/fr\/2018\/publicite-tele-le-chemin-de-la-rentabilite\/\">Publicit\u00e9 t\u00e9l\u00e9 : le chemin de la rentabilit\u00e9<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/fr\/2018\/publicite-tele-le-chemin-de-la-rentabilite\/embed\/#?secret=4lynkmKcWO\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Publicit\u00e9 t\u00e9l\u00e9 : le chemin de la rentabilit\u00e9\u00a0\u00bb &#8212; Association canadienne des annonceurs\" data-secret=\"4lynkmKcWO\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Depuis plus de dix ans, les m\u00e9dias ont v\u00e9cu une multitude de changements et de bouleversements. \u00c0 la suite de l\u2019\u00e9mergence de nouvelles formes de publicit\u00e9, les annonceurs en sont rendus \u00e0 se demander quels sont les meilleurs canaux de communication pour stimuler la croissance et la rentabilit\u00e9 de leurs marques.   Lors d\u2019un r\u00e9cent webinaire de l\u2019ACA, Kathy Gardner, vice-pr\u00e9sidente, Connaissance des m\u00e9dias de ThinkTV, a pr\u00e9sent\u00e9 les r\u00e9sultats d\u2019une \u00e9tude exhaustive sur la rentabilit\u00e9 de la t\u00e9l\u00e9.","thumbnail_url":"http:\/\/acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2018\/10\/Publicite-tele.jpg"}