{"version":"1.0","provider_name":"Association canadienne des annonceurs","provider_url":"https:\/\/acaweb.ca\/fr","author_name":"seangoodallfr","author_url":"https:\/\/acaweb.ca\/fr\/author\/seangoodallfr\/","title":"Comment mieux g\u00e9rer ses relations avec les influenceurs - Association canadienne des annonceurs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"vV8ATfCdQr\"><a href=\"https:\/\/acaweb.ca\/fr\/2017\/comment-mieux-gerer-ses-relations-avec-les-influenceurs\/\">Comment mieux g\u00e9rer ses relations avec les influenceurs<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/fr\/2017\/comment-mieux-gerer-ses-relations-avec-les-influenceurs\/embed\/#?secret=vV8ATfCdQr\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Comment mieux g\u00e9rer ses relations avec les influenceurs\u00a0\u00bb &#8212; Association canadienne des annonceurs\" data-secret=\"vV8ATfCdQr\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Engager une personnalit\u00e9 pour s\u2019adresser \u00e0 un groupe cible particulier n\u2019a rien de nouveau pour les annonceurs. Or, si on peut avoir l\u2019impression d\u2019\u00eatre en terrain connu, l\u2019application tactique du marketing d\u2019influence diff\u00e8re au point qu\u2019elle peut entra\u00eener le succ\u00e8s ou l\u2019\u00e9chec d\u2019une campagne. Le magazine eMarketer rapporte que 48 % des marques pr\u00e9voient accro\u00eetre [&hellip;]"}