{"version":"1.0","provider_name":"Association canadienne des annonceurs","provider_url":"https:\/\/acaweb.ca\/fr","author_name":"jenevansfr","author_url":"https:\/\/acaweb.ca\/fr\/author\/jenevansfr\/","title":"Publicit\u00e9 organique : comment choisir entre adh\u00e9sion et notori\u00e9t\u00e9? - Association canadienne des annonceurs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"NRU6Nlk5Ww\"><a href=\"https:\/\/acaweb.ca\/fr\/2016\/publicite-organique-comment-choisir-entre-adhesion-et-notoriete\/\">Publicit\u00e9 organique : comment choisir entre adh\u00e9sion et notori\u00e9t\u00e9?<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/fr\/2016\/publicite-organique-comment-choisir-entre-adhesion-et-notoriete\/embed\/#?secret=NRU6Nlk5Ww\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Publicit\u00e9 organique : comment choisir entre adh\u00e9sion et notori\u00e9t\u00e9?\u00a0\u00bb &#8212; Association canadienne des annonceurs\" data-secret=\"NRU6Nlk5Ww\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Le m\u00e9dia num\u00e9rique payant peut g\u00e9n\u00e9rer deux choses : la notori\u00e9t\u00e9 et une action (dans ce cas-ci, adh\u00e9rer \u00e0 un programme en accordant son autorisation). Voici quelques indications sur quand tenter d\u2019obtenir cette adh\u00e9sion et quand rechercher la notori\u00e9t\u00e9. Les responsables marketing ont tendance \u00e0 oublier les deux r\u00e8gles fondamentales suivantes dans leurs communications : [&hellip;]","thumbnail_url":"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2015\/07\/jen-evans.jpg"}