{"version":"1.0","provider_name":"Association canadienne des annonceurs","provider_url":"https:\/\/acaweb.ca\/fr","author_name":"grantlerichefr","author_url":"https:\/\/acaweb.ca\/fr\/author\/grantlerichefr\/","title":"Design exp\u00e9rimental : \u00e9valuer l\u2019efficacit\u00e9 m\u00e9dia - Association canadienne des annonceurs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"V4dmiYfjYo\"><a href=\"https:\/\/acaweb.ca\/fr\/2016\/design-experimental-evaluer-lefficacite-media\/\">Design exp\u00e9rimental : \u00e9valuer l\u2019efficacit\u00e9 m\u00e9dia<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/fr\/2016\/design-experimental-evaluer-lefficacite-media\/embed\/#?secret=V4dmiYfjYo\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Design exp\u00e9rimental : \u00e9valuer l\u2019efficacit\u00e9 m\u00e9dia\u00a0\u00bb &#8212; Association canadienne des annonceurs\" data-secret=\"V4dmiYfjYo\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Les annonceurs sont obs\u00e9d\u00e9s par la quantification des choses \u2013 \u00e0 juste titre d\u2019ailleurs : on ne peut am\u00e9liorer ce qu\u2019on ne peut pas mesurer. Longtemps, l\u2019\u00e9valuation des m\u00e9dias \u00e9tait relativement simple. Il suffisait de savoir combien de gens avaient vu ses annonces et combien d\u2019annonces ces gens avaient vues en tout. Le rapport entre [&hellip;]","thumbnail_url":"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2015\/06\/grant-le-riche.jpg"}