{"version":"1.0","provider_name":"Association canadienne des annonceurs","provider_url":"https:\/\/acaweb.ca\/fr","author_name":"mattchung","author_url":"https:\/\/acaweb.ca\/fr\/author\/mattchung\/","title":"Comment rendre votre marque plus d\u00e9sirable - Association canadienne des annonceurs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"6gqmsxcHXN\"><a href=\"https:\/\/acaweb.ca\/fr\/2015\/comment-rendre-votre-marque-plus-desirable\/\">Comment rendre votre marque plus d\u00e9sirable<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/fr\/2015\/comment-rendre-votre-marque-plus-desirable\/embed\/#?secret=6gqmsxcHXN\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Comment rendre votre marque plus d\u00e9sirable\u00a0\u00bb &#8212; Association canadienne des annonceurs\" data-secret=\"6gqmsxcHXN\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Lorsque le consommateur envisageant un achat se tourne vers les moteurs de recherche, il est d\u00e9j\u00e0 trop tard pour le s\u00e9duire s\u2019il ne conna\u00eet pas d\u00e9j\u00e0 votre marque. Une \u00e9tude r\u00e9cente de Bell Media montre en effet que le consommateur entre dans cette \u00ab phase active \u00bb afin d\u2019\u00e9valuer trois marques qu\u2019il a d\u00e9j\u00e0 choisies. [&hellip;]","thumbnail_url":"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2015\/08\/20150813-road.jpg"}