{"version":"1.0","provider_name":"Association canadienne des annonceurs","provider_url":"https:\/\/acaweb.ca\/fr","author_name":"ACA Team","author_url":"https:\/\/acaweb.ca\/fr\/author\/webadmin\/","title":"Introduction \u00e0 l\u2019achat programmatique - Association canadienne des annonceurs","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"TrtxydN5dK\"><a href=\"https:\/\/acaweb.ca\/fr\/2014\/introduction-a-lachat-programmatique\/\">Introduction \u00e0 l\u2019achat programmatique<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/acaweb.ca\/fr\/2014\/introduction-a-lachat-programmatique\/embed\/#?secret=TrtxydN5dK\" width=\"600\" height=\"338\" title=\"\u00ab\u00a0Introduction \u00e0 l\u2019achat programmatique\u00a0\u00bb &#8212; Association canadienne des annonceurs\" data-secret=\"TrtxydN5dK\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/* ]]> *\/\n<\/script>\n","description":"Par Stephan Argent, chef de la direction, The Argedia Group Dans un contexte o\u00f9 l\u2019achat programmatique entra\u00eene un vif d\u00e9bat, engendre beaucoup de confusion et suscite m\u00eame certaines craintes, j\u2019ai pens\u00e9 qu\u2019une introduction rationnelle \u00e0 cette pratique serait \u00e0 la fois pertinente et utile. Avant de r\u00e9fl\u00e9chir aux probl\u00e8mes soulev\u00e9s par l\u2019achat programmatique, d\u2019examiner ses [&hellip;]","thumbnail_url":"http:\/\/www.acaweb.ca\/fr\/wp-content\/uploads\/sites\/3\/2014\/02\/Stephan_Argent2_cropped-150x150.png"}