{"id":5023,"date":"2020-04-07T14:25:48","date_gmt":"2020-04-07T18:25:48","guid":{"rendered":"https:\/\/acaweb.ca\/en\/?p=5023"},"modified":"2020-04-08T10:52:10","modified_gmt":"2020-04-08T14:52:10","slug":"how-brands-are-helping-in-the-covid-19-crisis","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2020\/how-brands-are-helping-in-the-covid-19-crisis\/","title":{"rendered":"How Brands Are Helping In The Covid-19 Crisis"},"content":{"rendered":"

\"Medical<\/p>\n

As the world grapples with the growing COVID-19 pandemic, many marketers have hit the pause button on new campaigns and product launches. However, that doesn\u2019t mean they\u2019ve gone completely dark. <\/p>\n

Across sectors, brands are putting their talents and resources into the fight against COVID-19. Brewers and distillers are retooling their manufacturing facilities to make hand sanitizer; global fashion brands are making masks and gowns for healthcare workers; and grocery stores are feeding kids who are out of school\u2014to name just a few. <\/p>\n

While lending a hand in this crisis is unequivocally the right thing for brands to do, consumers also increasingly expect companies to make a positive difference in the world. Numerous studies show that consumers are more likely to choose, stay loyal, pay more and recommend brands that genuinely do good<\/a>. <\/p>\n

That said, there is no cause-marketing playbook for a global pandemic, and brands have to tread carefully to avoid the risk of being seen as opportunistic. This is a time for brands to show a more human side and be truly helpful, supportive and empathetic to their customers and communities. Whether local, small- or large-scale, brands that step up now can make a big difference in people\u2019s lives\u2014and be remembered when the crisis is over. <\/p>\n

Here are just a few examples of ways brands are helping out: <\/p>\n