{"id":3553,"date":"2018-03-29T13:55:42","date_gmt":"2018-03-29T17:55:42","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=3553"},"modified":"2018-08-16T10:31:06","modified_gmt":"2018-08-16T14:31:06","slug":"infographic-top-5-marketing-challenges-2018","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2018\/infographic-top-5-marketing-challenges-2018\/","title":{"rendered":"Infographic: The Top 5 Marketing Challenges for 2018 (and what you should do about them)"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/08\/WARClogo.png\" alt=\"WARC\" width=\"200\" height=\"200\" class=\"alignleft size-full wp-image-853\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/08\/WARClogo.png 200w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/08\/WARClogo-150x150.png 150w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/08\/WARClogo-175x175.png 175w\" sizes=\"(max-width: 200px) 100vw, 200px\" \/>Worried about digital transparency? Unsure about the customer data you\u2019re using? Wondering if you\u2019re delivering the best customer experience? You\u2019re not alone. Not by a long shot.<\/p>\n<p>The online advertising best practice, data and insights company <a href=\"https:\/\/www.warc.com\/Welcome\" rel=\"noopener\" target=\"_blank\">WARC<\/a> asked 600 agency and brand side professionals about their biggest challenges for 2018. Their answers were distilled into a Top 5 and presented in this handy infographic along with suggestions to overcome the challenges and potential pitfalls that could make the challenge even more daunting. The Top 5 challenges were derived from WARC\u2019s larger <a href=\"http:\/\/www.acaweb.ca\/en\/resource\/warc-toolkit-2018\/\">Toolkit 2018<\/a> which was posted for ACA members earlier this year.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.slideshare.net\/WarcAmericas\/slideshelf\" width=\"760px\" height=\"570px\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" style=\"border:none;\" allowfullscreen webkitallowfullscreen mozallowfullscreen><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Worried about digital transparency? Unsure about the customer data you\u2019re using? Wondering if you\u2019re delivering the best customer experience? You\u2019re not alone. Not by a long shot. The online advertising best practice, data and insights company WARC asked 600 agency and brand side professionals about their biggest challenges for 2018. Their answers were distilled into [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[144],"tags":[792,791,790],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: The Top 5 Marketing Challenges for 2018 (and what you should do about them) | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2018\/infographic-top-5-marketing-challenges-2018\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: The Top 5 Marketing Challenges for 2018 (and what you should do about them) | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"Worried about digital transparency? 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