{"id":2773,"date":"2017-09-13T15:44:10","date_gmt":"2017-09-13T19:44:10","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=2773"},"modified":"2017-10-31T10:56:47","modified_gmt":"2017-10-31T14:56:47","slug":"done-deal-canadian-advertisers-performers-renew-nca","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2017\/done-deal-canadian-advertisers-performers-renew-nca\/","title":{"rendered":"Done deal: Canadian Advertisers And Performers Renew NCA"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/handshake_cropped-300x270.jpg\" alt=\"handshake\" width=\"300\" height=\"270\" class=\"alignleft size-full wp-image-2774\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/handshake_cropped-300x270.jpg 300w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/handshake_cropped-300x270-194x175.jpg 194w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/>Digital continues to disrupt our industry and was once again at the centre of our negotiations with ACTRA, the performers\u2019 union.<\/p>\n<p>The launch of a new low budget digital Pilot Project (ACTRAonline Opportunity Pilot Project) headlines the new deal, effective until June 30, 2020. In addition, marketers will no longer pay a \u201cmove over\u201d fee to put a TV ad online and will face no limits on the number of times they use ads in digital.<\/p>\n<p>Overall, I believe that we, together with our industry partner ICA, have successfully negotiated a significantly improved <a href=\"http:\/\/www.acaweb.ca\/en\/actra-agreement\/\">national commercial agreement<\/a> that reflects today\u2019s market conditions. This deal allows for competitive union performers when producing digital content and the versioning that marketers require to address a fragmented media landscape. <!--more--><br \/>\n<figure id=\"attachment_2777\" aria-describedby=\"caption-attachment-2777\" style=\"width: 600px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/Ron-at-Corus-600pxw.jpg\" alt=\"Ron Lund speaking at Corus\" width=\"600\" height=\"400\" class=\"size-full wp-image-2777\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/Ron-at-Corus-600pxw.jpg 600w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/Ron-at-Corus-600pxw-300x200.jpg 300w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/Ron-at-Corus-600pxw-263x175.jpg 263w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><figcaption id=\"caption-attachment-2777\" class=\"wp-caption-text\">Ron Lund speaking at Corus<\/figcaption><\/figure><\/p>\n<p>The ACTRAonline Opportunity Pilot Project (AAOP) is designed to help marketers and our MarCom agencies compete with non-union agencies for lower budget digital work, in turn creating more work opportunities for ACTRA\u2019s members. This is being accomplished via a reduced rate for performance for projects with budgets of $75,000 or less, as well as the unlimited online versions for the advertiser.<\/p>\n<p>Move over fees have been dropped, a key change as marketers seek to increase the ROI on ads by airing them across multiple media. Now, when a television commercial is used on digital media, marketers will pay only the additional \u201cdigital use\u201d fees. This ends the practice of paying additional \u201cmove over\u201d fees. Going forward, talent will be paid once for the session and then for use in the chosen media.<\/p>\n<p>When a digital media commercial is used on television, we will now pay the television use fees only. When a digital media commercial is used in other media, only the use fees for other media will be paid. If a television commercial runs concurrently in other media, no additional fees are paid.<\/p>\n<p>We also achieved unlimited versions for digital, while agreeing to an expected rate increase for 1 year of digital use. This is a significant benefit in today\u2019s fragmented environment. To help marketers who don\u2019t need unlimited versions, we\u2019ve negotiated a 45-day rate and six-month digital rate, as well as the previously mentioned pilot project.<\/p>\n<p>We also negotiated more versions for TV, an improved deal for group background performers, with extremely affordable rates for the use of 30 or more actors and had stock footage taken out of the agreement altogether.<\/p>\n<p>We also agreed to three increases of 2% over the course of the deal. However, digital media use rates, and the AAOP are frozen over the three years of the agreement.<\/p>\n<p>I\u2019d like to offer a big thank you to our agency partners and their producers for their support and hours of hard work throughout the negotiations.<\/p>\n<p><em>ACA members can attend our <a href=\"http:\/\/www.acaweb.ca\/en\/webinars\/\">webinar<\/a> Sept. 13 to hear more details and have questions answered about how the agreement can help you and your agencies.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Digital continues to disrupt our industry and was once again at the centre of our negotiations with ACTRA, the performers\u2019 union. The launch of a new low budget digital Pilot Project (ACTRAonline Opportunity Pilot Project) headlines the new deal, effective until June 30, 2020. In addition, marketers will no longer pay a \u201cmove over\u201d fee [&hellip;]<\/p>\n","protected":false},"author":26,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[168],"tags":[335,716,717,344],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Done deal: Canadian Advertisers And Performers Renew NCA | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2017\/done-deal-canadian-advertisers-performers-renew-nca\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Done deal: Canadian Advertisers And Performers Renew NCA | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"Digital continues to disrupt our industry and was once again at the centre of our negotiations with ACTRA, the performers\u2019 union. The launch of a new low budget digital Pilot Project (ACTRAonline Opportunity Pilot Project) headlines the new deal, effective until June 30, 2020. 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