{"id":2751,"date":"2017-07-25T14:59:09","date_gmt":"2017-07-25T18:59:09","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=2751"},"modified":"2017-11-03T08:38:24","modified_gmt":"2017-11-03T12:38:24","slug":"infographic-artificial-intelligence-can-improve-user-engagement","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2017\/infographic-artificial-intelligence-can-improve-user-engagement\/","title":{"rendered":"Infographic: How Artificial Intelligence Can Improve User Engagement"},"content":{"rendered":"<p><em>Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative elements of marketing campaigns (and particularly to content marketing). Toronto-based Atomic Reach put together two infographs for the \u201cWhat\u2019s Up\u201d blog to show how your business can tap into AI to have a more efficient and engaged content marketing strategy. Part 2 demonstrates the role of AI in creative marketing strategies, metrics to measure content and a look to future applications.<\/em><\/p>\n<p><a href=\"http:\/\/www.acaweb.ca\/en\/2017\/infographic-artificial-intelligence-can-improve-user-engagement\/cp-2-infographic-1000px\/\" rel=\"attachment wp-att-2752\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2753\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_02.jpg\" alt=\"How AI Can Improve User Engagement\" width=\"400\" height=\"326\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_02.jpg 999w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_02-300x244.jpg 300w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_02-768x626.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_02-755x615.jpg 755w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_02-215x175.jpg 215w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><!--more--><br \/>\n<a href=\"http:\/\/www.acaweb.ca\/en\/2017\/infographic-artificial-intelligence-can-improve-user-engagement\/cp-2-infographic-1000px\/\" rel=\"attachment wp-att-2752\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2754\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_04.jpg\" alt=\"The Role of AI in Creative Marketing Strategies: 1. Data-Driven Creativ Development - AI helps marketers learn more about their audiences and develop personas. 2. Chatbots in Social Media - Chatbots decrease the likelihood that a customer will bounce from a website because they can't find what they're looking for. 3. Keyword Analysis for SEO and PPc - AI tools highlight keywords that are missing and identify opportunities for optimization.\" width=\"400\" height=\"405\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_04.jpg 1000w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_04-296x300.jpg 296w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_04-768x778.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_04-607x615.jpg 607w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_04-173x175.jpg 173w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.acaweb.ca\/en\/2017\/infographic-artificial-intelligence-can-improve-user-engagement\/cp-2-infographic-1000px\/\" rel=\"attachment wp-att-2752\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2755\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_06.jpg\" alt=\"Metrics AI Uses to Measure Content: 1. Unique Page Views - Unique Pageviews help marketers see a) which audiences are returning to their websites, b) the long-term value of the content. 2. Time Spent on Site. 3. Total Pages Viewed - Total pages viewed tells brands which pieces of content were better for user engagement. 4. New vs. Returning Viewers. 5. Content Shares - These have become the HOly Grail of content creation because they drive traffic and introduce your brand to new audiences.\" width=\"400\" height=\"655\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_06.jpg 999w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_06-183x300.jpg 183w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_06-768x1258.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_06-625x1024.jpg 625w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_06-375x615.jpg 375w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_06-107x175.jpg 107w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.acaweb.ca\/en\/2017\/infographic-artificial-intelligence-can-improve-user-engagement\/cp-2-infographic-1000px\/\" rel=\"attachment wp-att-2752\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2756\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_09.jpg\" alt=\"The Future of AI in Content Creation: 1. Improved Lead Generation - 80% of marketing executives will incorporate AI by 2020. Sixty percent said that it would provide better insight on accounts. Fifty-six percent thought that it would provide more analysis in campaigns. Fifty-three percent thought that it would identify better prospective customers. 2. Artificial Content Creation: Coca-Cola analyzed responses to past content along with audience tastes to automatically create ads.\" width=\"400\" height=\"577\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_09.jpg 999w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_09-208x300.jpg 208w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_09-768x1107.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_09-710x1024.jpg 710w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_09-427x615.jpg 427w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_09-121x175.jpg 121w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.acaweb.ca\/en\/2017\/infographic-artificial-intelligence-can-improve-user-engagement\/cp-2-infographic-1000px_11\/\" rel=\"attachment wp-att-2757\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2757\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_11.jpg\" alt=\"Brought to you by atomic AI. Create an account to try it for free. my.atomicreach.com\" width=\"400\" height=\"279\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_11.jpg 1000w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_11-300x209.jpg 300w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_11-768x535.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_11-882x615.jpg 882w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_11-251x175.jpg 251w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[1],"tags":[706,707,708,326,709],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: How Artificial Intelligence Can Improve User Engagement | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2017\/infographic-artificial-intelligence-can-improve-user-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: How Artificial Intelligence Can Improve User Engagement | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/en\/2017\/infographic-artificial-intelligence-can-improve-user-engagement\/\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-25T18:59:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-11-03T12:38:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-2-Infographic-1000px_02.jpg\" \/>\n<meta name=\"author\" content=\"ACA Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ACA_tweets\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<meta name=\"twitter:label1\" 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