{"id":2738,"date":"2017-07-18T14:37:57","date_gmt":"2017-07-18T18:37:57","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=2738"},"modified":"2021-07-29T22:28:27","modified_gmt":"2021-07-30T02:28:27","slug":"infographic-debunking-4-myths-artificial-intelligence","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2017\/infographic-debunking-4-myths-artificial-intelligence\/","title":{"rendered":"Infographic: Debunking 4 Myths About Artificial Intelligence"},"content":{"rendered":"<p><em>Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative elements of marketing campaigns (and particularly to content marketing). Toronto-based Atomic Reach put together two infographs to show how your business can tap into AI to have a more efficient and engaged content marketing strategy. Part 1 debunks some common myths about AI.<\/em><\/p>\n<p><a href=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-1000px.jpg\" target=\"_none\" rel=\"attachment wp-att-2740 noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2740\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_02.jpg\" alt=\"Open How AI Can Improve User Engagement infographic\" width=\"400\" height=\"327\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_02.jpg 1796w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_02-300x245.jpg 300w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_02-768x628.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_02-1024x837.jpg 1024w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_02-752x615.jpg 752w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_02-214x175.jpg 214w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><!--more--><br \/>\n<a href=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-1000px.jpg\" rel=\"attachment wp-att-2744\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2744\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_04.jpg\" alt=\"Myth 1: AI Is Just a Fad. AI revenue in 2016 is worth $655 million; By 2025, revenue from AI companies is set to exceed $37 billion; AI is also global, with China creating a $15 billion AI market in the next 3 years; South Korea is pledging $863 million to develop AI technology companies\" width=\"400\" height=\"490\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_04.jpg 1796w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_04-245x300.jpg 245w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_04-768x940.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_04-836x1024.jpg 836w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_04-502x615.jpg 502w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_04-143x175.jpg 143w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-1000px.jpg\" rel=\"attachment wp-att-2745\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2745\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_07.jpg\" alt=\"Myth 2: You Don't Have the Technical Skills to Use AI. Eighty percent of AI adopters adopt the technology to reduce their grunt work. When asked what skills hiring managers look for to manage AI technology, 58% said active learning, 46% said critical thinking, and 46% said creativity.\" width=\"400\" height=\"471\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_07.jpg 1788w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_07-255x300.jpg 255w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_07-768x904.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_07-870x1024.jpg 870w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_07-523x615.jpg 523w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_07-149x175.jpg 149w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-1000px.jpg\" rel=\"attachment wp-att-2746\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2746\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_11.jpg\" alt=\"Myth 3: AI Is Only Useful for One Department. Sixty-two percent of enterprises will use some form of AI technology by 2018. Any department that uses data or wants to automate reptitive tasks can tap into AI to streamline their operations.\" width=\"400\" height=\"296\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_11.jpg 1788w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_11-300x222.jpg 300w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_11-768x568.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_11-1024x758.jpg 1024w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_11-831x615.jpg 831w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_11-237x175.jpg 237w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-1000px.jpg\" rel=\"attachment wp-att-2747\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2747\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_13.jpg\" alt=\"Myth 4: AI is Too Expensive For Your Company\" width=\"400\" height=\"210\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_13.jpg 1796w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_13-300x158.jpg 300w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_13-768x404.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_13-1024x538.jpg 1024w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_13-1170x615.jpg 1170w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_13-333x175.jpg 333w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><br \/>\n<a href=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/07\/CP-1-Infographic-1000px.jpg\" rel=\"attachment wp-att-2748\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-2748\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_15.jpg\" alt=\"Brought to you by atomic AI. Create an account to try it for free. my.atomicreach.com\" width=\"400\" height=\"280\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_15.jpg 1796w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_15-300x210.jpg 300w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_15-768x537.jpg 768w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_15-1024x716.jpg 1024w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_15-879x615.jpg 879w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_15-250x175.jpg 250w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[127],"tags":[706,707,708,326],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: Debunking 4 Myths About Artificial Intelligence | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2017\/infographic-debunking-4-myths-artificial-intelligence\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: Debunking 4 Myths About Artificial Intelligence | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"Many marketers believe that AI is too complex for their departments because artificial intelligence is viewed as a technical element in a creative field. Brands might invest in AI tools as a way to automatically generate reports or segment audiences within email lists, but many do not understand the value that AI offers to creative [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/acaweb.ca\/en\/2017\/infographic-debunking-4-myths-artificial-intelligence\/\" \/>\n<meta property=\"og:site_name\" content=\"Association of Canadian Advertisers\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-18T18:37:57+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-07-30T02:28:27+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/10\/CP-1-Infographic-CTA-_02.jpg\" \/>\n<meta name=\"author\" content=\"ACA Team\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ACA_tweets\" \/>\n<meta name=\"twitter:site\" content=\"@ACA_tweets\" \/>\n<meta name=\"twitter:label1\" 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