{"id":1560,"date":"2017-03-29T12:40:11","date_gmt":"2017-03-29T16:40:11","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1560"},"modified":"2020-10-29T13:45:55","modified_gmt":"2020-10-29T17:45:55","slug":"100-years-of-working-for-marketers","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2017\/100-years-of-working-for-marketers\/","title":{"rendered":"100 years of working for marketers"},"content":{"rendered":"<p>It was 100 years ago today, March 29, 1917, that the Association of Canadian Advertisers was incorporated after receiving its Letters Patent in Toronto.<\/p>\n<p>It was a milestone day for the association, which traces its roots to a meeting in 1914 of 11 advertisers who wanted to affect changes in the advertising industry, to ensure a fair and transparent marketplace for consumers and a level playing field for marketers. <\/p>\n<p>Since that time, advertisements have changed dramatically. So too the nature of media and the social and political context in which advertisements are placed. What\u2019s remained constant, however, is ACA\u2019s focus on what matters most to Canadian advertisers: ensuring that their right to commercial free speech is protected and that they have every opportunity to advertise responsibly and cost-effectively.<\/p>\n<p>Here\u2019s to the next 100 years.<\/p>\n<p><em>To help celebrate this milestone, on April 27, 2017, ACA is co-hosting <\/em><a href=\"http:\/\/www.acaweb.ca\/gmcto\/\">Global Marketer Conference<\/a><em> with the <\/em><a href=\"http:\/\/www.wfanet.org\/en\" target=\"_blank\" rel=\"noopener noreferrer\">World Federation of Advertisers<\/a><em>. Featuring global senior marketers from Coca-Cola, MasterCard, Pernod Ricard, Mattel, Royal Bank of Scotland and more. <\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>It was 100 years ago today, March 29, 1917, that the Association of Canadian Advertisers was incorporated after receiving its Letters Patent in Toronto.<\/p>\n<p>It was a milestone day for the association, which traces its roots to a meeting in 1914 of 11 advertisers who wanted to affect changes in the advertising industry, to ensure a fair and transparent marketplace for consumers and a level playing field for marketers.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[183],"tags":[65,667,247,668,674,670,548],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>100 years of working for marketers | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2017\/100-years-of-working-for-marketers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"100 years of working for marketers | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"It was 100 years ago today, March 29, 1917, that the Association of Canadian Advertisers was incorporated after receiving its Letters Patent in Toronto.  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