{"id":1545,"date":"2017-01-24T12:31:19","date_gmt":"2017-01-24T17:31:19","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1545"},"modified":"2021-07-29T22:50:23","modified_gmt":"2021-07-30T02:50:23","slug":"infographic-the-not-so-hidden-value-of-advertising","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2017\/infographic-the-not-so-hidden-value-of-advertising\/","title":{"rendered":"Infographic: The not-so-hidden value of advertising"},"content":{"rendered":"<p>The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU and selected markets, including Canada.<\/p>\n<p>The independent study by Deloitte, commissioned by the <a href=\"http:\/\/www.wfanet.org\/en\" target=\"_blank\" rel=\"noopener\">World Federation of Advertisers<\/a>, found that every $1 spent on advertising can generate up to $6 of in the Canadian economy.<!--more--><\/p>\n<p>Other key findings for Canada include: <\/p>\n<ul>\n<li>An estimated $12.7 billion CDN (9.1 billion Euros) was spent on advertising in Canada in 2014<\/li>\n<li>The estimated annual GDP impact of advertising in 2014 was $81 billion CDN (58.2 billion euros)<\/li>\n<\/ul>\n<p>Check out the WFA infographic on advertising\u2019s impact in Europe to see the other ways advertising helps fuel the economy and provides cultural benefits. <\/p>\n<p>The report\u2019s <a href=\"http:\/\/www.acaweb.ca\/en\/value-of-advertising-2017\/\" target=\"_blank\" rel=\"noopener\">executive summary<\/a> is available for download and the <a href=\"http:\/\/www.acaweb.ca\/en\/access-the-report\/\">full report<\/a> is available for ACA Members. <\/p>\n<p><span class=\"italic\">Note: This infograph is only published in English<\/span><\/p>\n<p><a href=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/01\/Value-of-advertising_Infographic_Final-657x1024.jpg\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/01\/Value-of-advertising_Infographic_Final-657x1024.jpg\" alt=\"Value of Advertising Infographic\" width=\"657\" height=\"1024\" class=\"alignnone size-full wp-image-1806\" srcset=\"https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/01\/Value-of-advertising_Infographic_Final-657x1024.jpg 657w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/01\/Value-of-advertising_Infographic_Final-657x1024-192x300.jpg 192w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/01\/Value-of-advertising_Infographic_Final-657x1024-395x615.jpg 395w, https:\/\/acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2017\/01\/Value-of-advertising_Infographic_Final-657x1024-112x175.jpg 112w\" sizes=\"(max-width: 657px) 100vw, 657px\" \/><\/a><\/p>\n<p style=\"clear:both\">\n","protected":false},"excerpt":{"rendered":"<p>The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU and selected markets, including Canada. The independent study by Deloitte, commissioned by the World Federation of Advertisers, found that every $1 spent on advertising can generate up to $6 of in the [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[97],"tags":[648,649,548],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: The not-so-hidden value of advertising | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2017\/infographic-the-not-so-hidden-value-of-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: The not-so-hidden value of advertising | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"The first-ever EU-wide report to isolate the economic and social contribution of advertising highlights its ability to drive economic growth across the EU and selected markets, including Canada. 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