{"id":1499,"date":"2016-07-19T12:07:00","date_gmt":"2016-07-19T16:07:00","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1499"},"modified":"2017-11-03T11:35:28","modified_gmt":"2017-11-03T15:35:28","slug":"looking-on-the-bright-side-of-adblocking","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2016\/looking-on-the-bright-side-of-adblocking\/","title":{"rendered":"Looking On The Bright Side Of Adblocking"},"content":{"rendered":"
\"Dr.
Dr. Johnny Ryan<\/figcaption><\/figure>\n

Adblocking is going mobile.<\/strong><\/p>\n

According to figures from PageFair, a global authority on adblocking trends, at least 22% of the world\u2019s 1.9 billion smartphone users are blocking ads on the mobile web. If this sounds like a large number, it\u2019s because it is, and in-app blocking is now also a challenge.<\/p>\n

At a recent ACA webinar<\/a>, Dr. Johnny Ryan, Head of Ecosystem at PageFair, noted that while the majority of adblocking is concentrated in Asia-Pacific, the West is not immune to the threat.<\/p>\n

(More than 200 million consumers are using browsers that block ads by default in Asia-Pacific, compared with 139,000 in Canada, according to PageFair research released in March.)<\/p>\n

\u201cThe focus is clearly Asia-Pacific,\u201d he said. \u201cYou could surmise that is because these are markets where people have slower devices, slow connections and data plans are very, very expensive.<\/p>\n

\u201cHowever what we\u2019re seeing in the East is, I think, the emergence of a trend that will affect the West.\u201d<\/p>\n

WHY PEOPLE BLOCK ADS<\/h2>\n

Ryan said there are 5 primary reasons that people use adblockers. <\/p>\n