{"id":1475,"date":"2016-03-29T11:54:01","date_gmt":"2016-03-29T15:54:01","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1475"},"modified":"2017-11-03T13:10:33","modified_gmt":"2017-11-03T17:10:33","slug":"infographic-the-why-roi-of-multicultural-marketing","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2016\/infographic-the-why-roi-of-multicultural-marketing\/","title":{"rendered":"Infographic: The Why &#038; ROI Of Multicultural Marketing"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-17051\" alt=\"Multicultural Marketing\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/multicultural-marketing.jpeg\" width=\"600\" height=\"430\" \/><\/p>\n<p>Demographic shifts in Canada are having a major impact on the way brands do business. Put simply, if you don\u2019t have a plan in place to serve ethnic and new immigrant populations, you\u2019re missing out on a growth opportunity.<!--more--><\/p>\n<p>Bobby Sahni, Co-Founder of Ethnicity Multicultural Marketing + Advertising, <a href=\"http:\/\/imisapp.acaweb.ca\/imis15\/courses\/Events\/Multicultural_Marketing.aspx\" target=\"_blank\">has advice<\/a> on how to move your company beyond dabbling in this area (ie. assigning the summer intern to create a strategy) to build a comprehensive multicultural growth strategy.<\/p>\n<p>If you\u2019re not yet convinced this is an area you need to master, check out the infographic Ethnicity developed for ACA and see the potential ROI for yourself.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-17042\" style=\"max-height: unset;\" alt=\"Multicultural Marketing Infographic\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/Multicultural_Intro-Infographic600.png\" width=\"600\" height=\"3713\" \/><\/p>\n<p><em>Bobby Sahni is a veteran thought-leader in the multicultural marketing and advertising industry. He is co-founder and Partner at Ethnicity \u2013 a multicultural marketing and advertising agency dedicated to helping companies drive new growth by engaging North America\u2019s ethnic and new immigrant communities. Head to ACAweb.ca <a href=\"http:\/\/imisapp.acaweb.ca\/imis15\/courses\/Events\/Multicultural_Marketing.aspx?MULTICULTURAL=1#MULTICULTURAL\" target=\"_blank\">to register<\/a> for his course being held April 20 at ACA\u2019s offices in Toronto. <\/em><\/p>\n<figure id=\"attachment_17046\" aria-describedby=\"caption-attachment-17046\" style=\"width: 135px\" class=\"wp-caption alignnone caption-align\"><img loading=\"lazy\" decoding=\"async\" class=\" wp-image-17046\" title=\"Bobby Sahni\" alt=\"Bobby Sahni\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/03\/BSahni_photo.jpg\" width=\"135\" height=\"134\" \/><figcaption id=\"caption-attachment-17046\" class=\"wp-caption-text\">Bobby Sahni<\/figcaption><\/figure>\n","protected":false},"excerpt":{"rendered":"<p>Demographic shifts in Canada are having a major impact on the way brands do business. Put simply, if you don\u2019t have a plan in place to serve ethnic and new immigrant populations, you\u2019re missing out on a growth opportunity.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[97],"tags":[524,329,525,331,526],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Infographic: The Why &amp; ROI Of Multicultural Marketing | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2016\/infographic-the-why-roi-of-multicultural-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Infographic: The Why &amp; ROI Of Multicultural Marketing | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"Demographic shifts in Canada are having a major impact on the way brands do business. 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