{"id":1465,"date":"2016-02-24T11:48:57","date_gmt":"2016-02-24T16:48:57","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1465"},"modified":"2017-11-03T13:30:19","modified_gmt":"2017-11-03T17:30:19","slug":"aca-in-the-news-aca-partners-reach-new-media-deal-with-uda","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2016\/aca-in-the-news-aca-partners-reach-new-media-deal-with-uda\/","title":{"rendered":"[ACA In The News] ACA &#038; Partners Reach New Media Deal With UDA"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-16843\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/02\/banner-news.jpg\" alt=\"ACA In The News\" width=\"600\" height=\"175\" \/><\/p>\n<p>After nearly six years of litigation, negotiations, mediations and, finally, arbitration, the first collective agreement for internet and new media has been finalized. <!--more--><\/p>\n<p>As reported in English by <em><a href=\"http:\/\/www.marketingmag.ca\/advertising\/union-des-artistes-reaches-new-media-deal-168390\" target=\"_blank\" rel=\"noopener\">Marketing<\/a><\/em> and <em><a href=\"http:\/\/strategyonline.ca\/2016\/02\/19\/up-to-the-minute-porsche-gets-new-marketing-director\/\" target=\"_blank\" rel=\"noopener\">Strategy<\/a><\/em>, as well as in French by <em><a href=\"http:\/\/www.infopresse.com\/article\/2016\/2\/18\/pub-internet-et-nouveaux-medias-entente-avec-l-uda\" target=\"_blank\" rel=\"noopener\">Infopresse<\/a><\/em>, the Joint Producers Association (JPA), comprised of the Association of Canadian Advertisers (ACA), Association of Creative Communications Agencies (A2C) and Institute of Communication Agencies (ICA), announced last week it had inked the important agreement with Union des artistes, which represents performers in Quebec.<\/p>\n<p>The agreement comes into effect April 1 and is effective for two years.<\/p>\n<p>As Paul Hetu, ACA\u2019s VP for Quebec, said in a statement, this agreement is important for advertisers because it allows for the production of French-language commercials, consistent with the economic realities of Internet &amp; New Media.<\/p>\n<p>It also establishes:<\/p>\n<ul>\n<li>A new performers\u2019 remuneration model that distinguishes between production rates and usage fees for commercials<\/li>\n<li>Hourly rates specific to a performers\u2019 function<\/li>\n<li>Usage fees reflective of audience size, location (territory) and language in which the commercial is played<\/li>\n<li>An ability to \u201cmove over\u201d INM commercials to television by simply paying performers their respective television rate<\/li>\n<li>Unrestricted use of \u201cstock footage\u201d material in INM productions<\/li>\n<\/ul>\n<p>The JPA continues to negotiate a renewal of the radio and TV agreement with UDA. The current agreement expired in August, but remains in effect until a new agreement is reached.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>After nearly six years of litigation, negotiations, mediations and, finally, arbitration, the first collective agreement for internet and new media has been finalized.<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[168,161],"tags":[508,57,151,509,510,336,511,512,513,514,515],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>[ACA In The News] ACA &amp; Partners Reach New Media Deal With UDA | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2016\/aca-in-the-news-aca-partners-reach-new-media-deal-with-uda\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"[ACA In The News] ACA &amp; 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