![\"The](\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2016\/02\/the-cantina.jpg\")
<\/p>\n<\/p>\n
During one of the coldest months of the year, Campbell\u2019s Canada\u2019s pop-up restaurant in downtown Toronto is serving as an open invitation for passersby to connect over a hot bowl of soup.<\/p>\n
Called \u201cThe Cantina by Campbell\u2019s,\u201d the restaurant on 501 Queen St. W. offers four styles of complimentary soups designed by chef Matt Dean Pettit, founder and chef of the popular Rock Lobster restaurants. But it\u2019s more than a place to sample soup \u2013 the experiential campaign demonstrates that soup unites people, says Moya Brown, VP Marketing at Campbell Canada.<\/p>\n
\u201cIn a world of billions of people, where we can often feel pulled apart, sitting down over a bowl of soup provides an opportunity to connect and have a shared sense of belonging,\u201d Brown says. \u201cIn every culture and every country there is soup. And you can\u2019t rush a hot bowl of soup.\u201d<\/p>\n
The campaign primarily targets millennials and features sleek tables, a pop-art wall and a garnish table where patrons can customize the Spicy Vegetarian Ramen, Roasted Beer Can Cream Of Chicken Soup, Creamy Tomato Black Bean Taco Soup and Thai Chicken And Rice Khao Soi. Visitors to the shop, open until Feb. 21, can learn how to recreate the dishes from chef Pettit or one of his fellow chefs daily between 12 p.m. and 1 p.m. or 6 p.m. to 7 p.m. <\/p>\n
\u201cWe partnered with chef Matt Dean Petit to show that soup is delicious, exciting and relevant for life today,\u201d Brown says.<\/p>\n
Campbell\u2019s also seeks to demonstrate that soup can help alleviate hunger and to raise awareness that none of its soups contain artificial flavour or colours. The project also makes it easy for patrons to give to a cause by placing a sticker on a mosaic wall. For each sticker placed, Campbell Canada will donate a can of soup to the Daily Bread Food Bank.<\/p>\n
Taxi developed the \u201cWe All Soup\u201d campaign idea, Chalkboard Marketing developed \u201cThe Cantina by Campbell\u2019s\u201d experiential idea and activation., while The Mint Agency led the PR aspect of the activation.<\/p>\n","protected":false},"excerpt":{"rendered":"
During one of the coldest months of the year, Campbell\u2019s Canada\u2019s pop-up restaurant in downtown Toronto is serving as an open invitation for passersby to connect over a hot bowl of soup. Called \u201cThe Cantina by Campbell\u2019s,\u201d the restaurant on 501 Queen St. W. offers four styles of complimentary soups designed by chef Matt Dean […]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[504],"tags":[121,505,506,507],"acf":[],"yoast_head":"\n