{"id":1424,"date":"2015-10-01T11:28:36","date_gmt":"2015-10-01T15:28:36","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1424"},"modified":"2017-11-03T13:56:34","modified_gmt":"2017-11-03T17:56:34","slug":"making-out-of-home-the-hero","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2015\/making-out-of-home-the-hero\/","title":{"rendered":"Making Out Of Home The Hero"},"content":{"rendered":"
\"Neil
Neil Morris<\/figcaption><\/figure>\n

The Out-Of-Home industry will be gathering later this month in Toronto for OMAC\u2019s Activate<\/a> Event to share campaigns, insights and results. With digital and emerging technologies transforming OOH, the focus is turning to the delivery of immersive and interactive experiences. One company that is finding success in this space is U.K.-based Grand Visual. Its founder, Neil Morris, will be presenting at the event, sharing how to deliver successful DOOH projects that are part of an integrated strategy. He\u2019s written this post to share how some of the work Grand Visual has done broke through to the consumer.<\/em><\/p>\n

T<\/span>he evolution of digital media has transformed the traditional media landscape. Media plans no longer consist of just a few channels, and there are an ever-increasing number of ways in which you can reach consumers. In this complex and increasingly fractured landscape, creating something which cuts through the noise and grabs people\u2019s attention can be a challenge.<\/p>\n

Digital Out-of-Home offers a great canvas and potential to cut through the clutter while delivering messages and experiences to consumers that they will not only remember, but also share. Over the years, we have had some particularly successful campaigns that showcase how \u2013 with some clever planning and good creative \u2013 Digital Out-of-Home can deliver great results.<\/p>\n

The work we did for the \u201cPepsi Max Unbelievable Bus Shelter\u201d campaign is an example of how to deliver this cut-through and stimulate social conversation about the brand. The bus shelter execution was part of the wider \u201cUnbelievable\u201d campaign for Pepsi, which saw a series of \u201cUnbelievable\u201d events and stunts unfold all across the U.K. For the Unbelievable Bus Shelter execution, we used an existing technology \u2013 Augmented Reality \u2013 but executed it in a way that had never been seen before, enabling a unique experience that captured people\u2019s imaginations while becoming a viral sensation.<\/p>\n