{"id":1412,"date":"2015-08-04T11:23:23","date_gmt":"2015-08-04T15:23:23","guid":{"rendered":"http:\/\/www.acaweb.ca\/en\/?p=1412"},"modified":"2020-10-29T13:41:25","modified_gmt":"2020-10-29T17:41:25","slug":"davey-throws-flag-on-crtc-decision","status":"publish","type":"post","link":"https:\/\/acaweb.ca\/en\/2015\/davey-throws-flag-on-crtc-decision\/","title":{"rendered":"Davey Throws Flag On CRTC Decision"},"content":{"rendered":"<figure id=\"attachment_16105\" aria-describedby=\"caption-attachment-16105\" style=\"width: 160px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/www.acaweb.ca\/en\/wp-content\/uploads\/sites\/2\/2015\/07\/judy-davey-160x180.jpg\" alt=\"Judy Davey\" width=\"160\" height=\"185\" class=\"size-full wp-image-16105\" \/><figcaption id=\"caption-attachment-16105\" class=\"wp-caption-text\">Judy Davey<\/figcaption><\/figure>\n<p>ACA\u2019s incoming VP of Media Policy and Marketing Capabilities is already making her presence felt. Judy Davey tackled the CRTC\u2019s decision to eliminate simultaneous substitution during the Super Bowl (providing Canadian viewers with access to the flashy U.S. ads) stating in <a href=\"http:\/\/mediaincanada.com\/2015\/07\/22\/opinion-crtc-clearly-offside-with-super-bowl-decision\/\" target=\"_blank\" rel=\"noopener noreferrer\">an op\/ed<\/a> in Media in Canada why a change to the regulations is a bad idea.<\/p>\n<p>\u201cIt\u2019s a call based on flawed logic,\u201d Davey argues. \u201cAnd while it may make for interesting water cooler discussions on a Monday morning in February, it does so at the expense of a cornerstone CRTC policy that has long benefited the entire broadcasting system, including Canadian viewers.\u201d<!--more--><\/p>\n<p>&nbsp;<br \/>\nDavey goes on to state four reasons the sim sub system should be maintained: <\/p>\n<ol>\n<li>Simsub gives Canadian advertisers the chance to reach Canadian consumers, enabling them to grow their business and create jobs.<\/li>\n<li>Canadian advertisers already face restricted access to Canadian audiences, so further restrictions would be detrimental to the broadcast  ecosystem.<\/li>\n<li>U.S. and other foreign advertisers are not held to the same advertising standards as Canadian businesses, meaning Canadians are likely to be presented advertising that is irrelevant to them.<\/li>\n<li>Fewer TV commercials will be made, reducing opportunities for Canadian performers and eliminating commercial production activity<\/li>\n<\/ol>\n<p>Davey notes it\u2019s not too late for the CRTC \u201cto call an audible\u201d on its decision. Bell Media (owner of CTV, which has Canadian broadcast rights to the Super Bowl) is appealing the regulator\u2019s decision before the Federal Court of Appeals, with the support of the National Football League, and ACA will continue to advocate and do what it can to support Bell Media in this matter. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>ACA\u2019s incoming VP of Media Policy and Marketing Capabilities is already making her presence felt. Judy Davey tackled the CRTC\u2019s decision to eliminate simultaneous substitution during the Super Bowl (providing Canadian viewers with access to the flashy U.S. ads) stating in an op\/ed in Media in Canada why a change to the regulations is a [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[168,110],"tags":[57,115,429,368,430,431,346,397],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Davey Throws Flag On CRTC Decision | Association of Canadian Advertisers<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/acaweb.ca\/en\/2015\/davey-throws-flag-on-crtc-decision\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Davey Throws Flag On CRTC Decision | Association of Canadian Advertisers\" \/>\n<meta property=\"og:description\" content=\"ACA\u2019s incoming VP of Media Policy and Marketing Capabilities is already making her presence felt. 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